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Software · head to head

AB Tasty vs Gumroad

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
G

Gumroad

Software

Sell your stuff, see what sticks

From
On request
Rated
-

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Gumroad charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Where they differ

Only the attributes on which AB Tasty and Gumroad actually diverge.

Attributes where AB Tasty and Gumroad differ
AttributeAB TastyGumroad
Starting price€500/monthOn request
Pricing modelquotesubscription
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Gumroad

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Gumroad
  • Feature flagging and progressive rolloutsnot Gumroad
  • Personalising content for identified and anonymous visitorsnot Gumroad
  • Search, recommendations and merchandising for ecommercenot Gumroad
  • Conversion optimisation experiments across channelsnot Gumroad

Gumroad

No use cases recorded yet. See the Gumroad review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Gumroad

  • Charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Gumroad

On request

No published plan breakdown. See the Gumroad review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Gumroad if

Nothing in the data separates Gumroad from AB Tasty on the points above - pick on price and on how each one feels to use.

Questions people ask

Is AB Tasty or Gumroad better?
Neither clearly leads. AB Tasty starts at €500/month and Gumroad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Gumroad?
AB Tasty starts at €500/month and Gumroad at On request.
Does AB Tasty or Gumroad run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Gumroad is typically brought in for.
What can AB Tasty do that Gumroad cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

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