Softwr

Software · head to head

AB Tasty vs Razorpay

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
R

Razorpay

Software

Accept, process and disburse payments with India's leading payments platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Razorpay international card payments cost up to 3% per transaction versus 2% domestically, per razorpay.com/pricing (Aug 2026), and an 18% GST is added on top of the platform fee

Where they differ

Only the attributes on which AB Tasty and Razorpay actually diverge.

Attributes where AB Tasty and Razorpay differ
AttributeAB TastyRazorpay
Starting price€500/monthOn request
Pricing modelquotetransaction
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Razorpay

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Razorpay
  • Feature flagging and progressive rolloutsnot Razorpay
  • Personalising content for identified and anonymous visitorsnot Razorpay
  • Search, recommendations and merchandising for ecommercenot Razorpay
  • Conversion optimisation experiments across channelsnot Razorpay

Razorpay

No use cases recorded yet. See the Razorpay review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Razorpay

  • International card payments cost up to 3% per transaction versus 2% domestically, per razorpay.com/pricing (Aug 2026), and an 18% GST is added on top of the platform fee
  • Instant refunds cost between Rs. 7.99 and Rs. 14.99 per refund on top of the transaction fee, per Razorpay's own pricing page; standard refunds are free but instant ones are not

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Razorpay

On request

No published plan breakdown. See the Razorpay review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Razorpay if

Nothing in the data separates Razorpay from AB Tasty on the points above - pick on price and on how each one feels to use.

Razorpay review

Questions people ask

Is AB Tasty or Razorpay better?
Neither clearly leads. AB Tasty starts at €500/month and Razorpay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Razorpay?
AB Tasty starts at €500/month and Razorpay at On request.
Does AB Tasty or Razorpay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Razorpay is typically brought in for.
What can AB Tasty do that Razorpay cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on AB Tasty

More on Razorpay

Keep looking

Other head to heads