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Software · head to head

AB Tasty vs Algolia

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Algolia logo

Algolia

Software

The best Search and Discovery Platform for your business

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Algolia has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Algolia the free tier allows 10,000 search requests and 50,000 records a month
  • They diverge on capability: AB Tasty covers Multivariate testing, Algolia covers Instant search.

Where they differ

Only the attributes on which AB Tasty and Algolia actually diverge.

Attributes where AB Tasty and Algolia differ
AttributeAB TastyAlgolia
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
Founded20112012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Algolia

  • Instant search
  • Typo tolerance
  • Faceted search
  • Geo search
  • AI recommendations
  • Analytics
  • Multi-language
  • React

Both cover

  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Algolia
  • Feature flagging and progressive rolloutsnot Algolia
  • Personalising content for identified and anonymous visitorsnot Algolia
  • Search, recommendations and merchandising for ecommercenot Algolia
  • Conversion optimisation experiments across channelsnot Algolia

Algolia

  • Site searchnot AB Tasty
  • Mobile app searchnot AB Tasty
  • Voice searchnot AB Tasty
  • Product discoverynot AB Tasty
  • Federated searchnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Algolia

  • The free tier allows 10,000 search requests and 50,000 records a month
  • Billing is metered on two axes at once, search requests and indexed records, so a large catalogue with light traffic still costs
  • AI features require Grow Plus, where additional searches cost $1.75 per 1,000 against $0.50 on Grow
  • The Elevate tier requires an annual contract and is quote-only

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Algolia

Free
  • BuildFree
    • Free tier
  • Grow$0.5/month minimum
    • 10k searches and 100k records included
    • Usage-based overage pricing
  • Grow Plus$null/mo
    • AI features
    • 10k searches per month
    • $1.75 per 1k search overages
  • Elevate$50000/year
    • Enterprise tier
    • Annual commitment

Which should you pick?

Choose AB Tasty if

  • You need multivariate testing.
  • You also want personalization.
AB Tasty review

Choose Algolia if

  • You need instant search.
  • You want to start without paying.
  • You also want typo tolerance.
Algolia review

Questions people ask

Is AB Tasty or Algolia better?
Neither clearly leads. AB Tasty starts at €500/month and Algolia at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Algolia?
Algolia has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Algolia.
Does AB Tasty or Algolia run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Algolia for free?
Yes. Algolia has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Algolia is typically brought in for.
What can AB Tasty do that Algolia cannot?
AB Tasty covers Multivariate testing, Personalization, Visual editor, Google Analytics. Algolia covers Instant search, Typo tolerance, Faceted search, Geo search. Both handle A/B testing.

Answered from the vendors’ own pages

Algolia: What are Algolia's pricing tiers?

Algolia offers a free Build plan, Grow starts at $0.50/month with usage-based pricing, Grow Plus adds AI features at higher cost, and Enterprise (Elevate) requires annual commitments starting around $50k/year.

Source
Algolia: Does Algolia include AI-powered search features?

Yes. Algolia's AI mode enables natural language search queries where customers can type conversational questions and AI recognizes intent. Premium plans include AI Synonyms, AI Ranking, and Advanced Personalization.

Source
Algolia: What platforms and services integrate with Algolia?

Algolia integrates with Shopify, Contentful, WordPress, Adobe Commerce/Magento, BigCommerce, commercetools, and Salesforce. Direct payment integrations like Stripe are limited.

Source
Algolia: How many customers does Algolia serve?

Algolia serves more than 18,000 customers across 150+ countries, processing over 50 billion monthly search queries.

Source
Algolia: What are Algolia's rate limiting policies?

Algolia has a limit of 10,000 indexing operations per unit. Exceeding limits returns HTTP 429 errors. Backend implementations must handle their own rate limiting as Algolia cannot provide per-user rate limiting.

Source
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