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Software · head to head

Convert vs Google Chat

Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Google Chat logo

Google Chat

Software

AI-powered team messaging and collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Google Chat not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)

Where they differ

Only the attributes on which Convert and Google Chat actually diverge.

Attributes where Convert and Google Chat differ
AttributeConvertGoogle Chat
Starting price$1000/monthOn request
Pricing modelquotesubscription
Founded2012Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Google Chat

Nothing recorded that Convert does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Google Chat
  • Server-side experimentation and feature flaggingnot Google Chat
  • Personalising site content to visitor segmentsnot Google Chat

Google Chat

No use cases recorded yet. See the Google Chat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Google Chat

  • Not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)
  • Gemini AI features inside Chat, including message summarization and conversation insights, are limited to Business and Enterprise tier Workspace plans

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Google Chat

On request

No published plan breakdown. See the Google Chat review.

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Google Chat if

Nothing in the data separates Google Chat from Convert on the points above - pick on price and on how each one feels to use.

Google Chat review

Questions people ask

Is Convert or Google Chat better?
Neither clearly leads. Convert starts at $1000/month and Google Chat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Google Chat?
Convert starts at $1000/month and Google Chat at On request.
Does Convert or Google Chat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Google Chat is typically brought in for.
What can Convert do that Google Chat cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access.
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