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Customer Support · head to head

Cresta vs UJET

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Rated
-
Full reviewWebsite
UJET logo

UJET

Customer Support

Mobile-first cloud contact centre that publishes per-seat list prices and runs on Google Cloud

From
$65/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; UJET the published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
  • They diverge on capability: Cresta covers Real-time agent assist, UJET covers Smartphone-native channels.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and UJET actually diverge.

Attributes where Cresta and UJET differ
AttributeCrestaUJET
Starting priceOn request$65/month
Pricing modelquotePer user per month
PlatformsWeb, APIWeb, iOS, Android, API

Identical on both: free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in UJET

  • Smartphone-native channels
  • Omnichannel routing
  • Google CCAI integration
  • Agent workspace
  • Biometric and device authentication
  • Co-browse
  • Outbound dialler
  • Workforce management add-on

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot UJET
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot UJET
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot UJET
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot UJET

UJET

  • A consumer app company whose support cases are resolved faster when the customer can attach a photo or screen recording from the phone they are already holdingnot Cresta
  • A Google Cloud shop that wants Dialogflow CX bots and a contact centre on the same platform without stitching two vendors togethernot Cresta
  • A retail or utilities contact centre that needs verified caller identity without knowledge-based authentication questionsnot Cresta
  • A support organisation of 100 to 600 seats that wants a published per-seat list price to benchmark against a Genesys or NICE renewal quotenot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

UJET

  • The published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
  • Workforce management is a 30 USD per seat add-on rather than a platform capability, so a contact centre buying UJET for its full stack pays roughly a third again on top of the Pro rate before any AI.
  • UJET supplies the technology behind Google Cloud Contact Center AI Platform while Google simultaneously expands its own Customer Engagement Suite, a partner-competitor overlap that analysts have publicly warned could cannibalise UJET, and it introduces roadmap risk into a multi-year contract.
  • The smartphone-native premise only pays off if your customers actually contact you from a mobile app you control; organisations whose volume arrives by inbound telephone number from landlines and desktop web get little benefit from the differentiating features.
  • UJET is materially smaller than NICE, Genesys and Five9, so the partner and consultancy ecosystem for complex integrations, custom reporting and specialist routing design is thinner, and niche requirements more often become professional services line items.
  • UJET sold its own professional services business unit to Onix in July 2025, so implementation and services delivery on a new contract may run through a third party rather than the vendor itself, which changes who is accountable when a deployment slips.

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

UJET

$65/month
  • Basic$65/month
    • Voice
    • Agent workspace
    • Standard routing
  • Digital$69/month
    • Digital channels
    • Agent workspace
    • Routing
  • Pro$99/month
    • Everything in Basic
    • Advanced routing
    • Advanced reporting
  • Enterprise$120/month
    • Everything in Pro
    • Enterprise security controls
    • SSO

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose UJET if

  • You need smartphone-native channels.
  • You work on Web, iOS, Android, API.
  • You also want omnichannel routing.
UJET review

Questions people ask

Is Cresta or UJET better?
Neither clearly leads. Cresta starts at On request and UJET at $65/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or UJET?
Cresta starts at On request and UJET at $65/month.
Does Cresta or UJET run on more platforms?
Cresta runs on Web, API. UJET runs on Web, iOS, Android, API.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what UJET is typically brought in for.
What can Cresta do that UJET cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. UJET covers Smartphone-native channels, Omnichannel routing, Google CCAI integration, Agent workspace.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

UJET: Is UJET the same product as Google Cloud Contact Center AI Platform?

Effectively yes at the platform layer. Google resells UJET technology under its own brand, which is why Dialogflow integration is native rather than bolted on.

Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

UJET: What does a realistic omnichannel seat cost?

Add the channel add-ons to the tier price. Pro at 99 USD plus chat, email, SMS and social at 10 USD each is 139 USD per seat per month before any AI or workforce management.

Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

UJET: Does UJET include workforce management?

No. It is a separate add-on at 30 USD per user per month, so many buyers pair UJET with a dedicated WFM tool instead.

Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

UJET: How large a contact centre does it suit?

It is realistic from roughly 50 seats upward, and most commonly deployed in the 100 to 600 seat range rather than at several-thousand-seat scale.

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