Influencer Marketing · head to head
Takumi vs Refersion

Takumi
Influencer Marketing
Performance-based influencer marketing platform
- From
- $599/month
- Rated
- -
Refersion
Influencer Marketing
Affiliate and influencer marketing for e-commerce
- From
- $99/month
- Rated
- -
The short version
- Each has a real cost: Takumi takumi's own brand terms of service define a "Social Creator" eligible to participate in campaigns as a user with more than 1,000 followers on their social media account, a published minimum reach threshold for creator participation (archived brand terms, 16 July 2024); Refersion no influencer discovery tools; requires using separate platforms to identify creators
- They diverge on capability: Takumi covers Creator matching, Refersion covers Affiliate recruitment.
Where they differ
Only the attributes on which Takumi and Refersion actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Takumi
- Creator matching
- Campaign automation
- ROI optimization
- Content creation
- Payment processing
- Real-time reporting
- TikTok
Only in Refersion
- Affiliate recruitment
- Coupon tracking
- Commission automation
- Influencer management
- BigCommerce
- WooCommerce
- Magento
- Stripe
Both cover
- Performance analytics
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Takumi
- Performance campaignsnot Refersion
- ROI optimizationnot Refersion
- Campaign automationnot Refersion
Refersion
- affiliate marketing managementnot Takumi
- Workflow automationnot Takumi
- Reportingnot Takumi
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Takumi
- Takumi's own brand terms of service define a "Social Creator" eligible to participate in campaigns as a user with more than 1,000 followers on their social media account, a published minimum reach threshold for creator participation (archived brand terms, 16 July 2024)
Refersion
- No influencer discovery tools; requires using separate platforms to identify creators
- Limited audience analysis and insights compared to competitors
- Minimal customization options for reports and analytics
- Higher starting price (39-99 USD/month) may be prohibitive for small businesses
Pricing, plan by plan
Takumi
$599/month- Growth$599/month
- Creator matching
- Campaign management
- Performance tracking
- Scale$1299/month
- Advanced matching
- Campaign automation
- ROI optimization
Refersion
$99/month- Professional$99/month
- 130 monthly order conversions
- Unlimited affiliates
- Shopify integration
Which should you pick?
Choose Takumi if
- You need creator matching.
- You work on Web, Api.
- You also want campaign automation.
Questions people ask
- Is Takumi or Refersion better?
- Neither clearly leads. Takumi starts at $599/month and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Takumi or Refersion?
- Takumi starts at $599/month and Refersion at $99/month.
- Does Takumi or Refersion run on more platforms?
- Takumi runs on Web, Api. Refersion runs on Web.
- What is Takumi best used for?
- Takumi is most often used for performance campaigns, roi optimization, campaign automation. Of those, performance campaigns and roi optimization are not what Refersion is typically brought in for.
- What can Takumi do that Refersion cannot?
- Takumi covers Creator matching, Campaign automation, ROI optimization, Content creation. Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Both handle Performance analytics, Shopify, Web support.
Answered from the vendors’ own pages
Refersion: How much does Refersion cost?
Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.
SourceRefersion: How fast can I set up Refersion?
Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.
SourceRefersion: What integrations does Refersion support?
Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.
SourceRefersion: Does Refersion include influencer discovery?
No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.
SourceRelated pages
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