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Maritime · head to head

Shone vs ZeroNorth

S

Shone

Maritime

AI-powered autonomous shipping technology

From
$3000/month
Rated
-
Full reviewWebsite
ZeroNorth logo

ZeroNorth

Maritime

Voyage optimisation, bunker procurement and emissions reporting for shipping, priced per vessel per module

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shone shone Automation was acquired by Bedrock Ocean Exploration in April 2022 and the product is no longer sold under the Shone name; ZeroNorth zeroNorth reported a net loss of roughly $65m for the 2024 financial year, deepening by around 57 per cent, so a multi-year fleet commitment should include contractual protection on continuity and pricing.
  • They diverge on capability: Shone covers Autonomous navigation, ZeroNorth covers Voyage optimisation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Shone and ZeroNorth actually diverge.

Attributes where Shone and ZeroNorth differ
AttributeShoneZeroNorth
Starting price$3000/monthOn request
Pricing modelsubscriptionquote
PlatformsMaritime vesselsWeb, Cloud, iOS, Android
Founded2017Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Maritime).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shone

  • Autonomous navigation
  • Collision avoidance
  • Sensor fusion
  • Decision support
  • Bridge systems
  • ECDIS
  • Radar
  • AIS

Only in ZeroNorth

  • Voyage optimisation
  • Bunker procurement
  • Bunker price intelligence
  • Emissions compliance
  • Vessel selection
  • Agentic voyage automation

What people use each for

The jobs each tool is most often brought in to do.

Shone

No use cases recorded yet. See the Shone review.

ZeroNorth

  • A tanker operator wanting speed decisions that account for the freight market rather than optimising fuel in isolationnot Shone
  • A bunker buyer testing supplier quotes against independent fair value pricing before fixing a stemnot Shone
  • An owner needing EU ETS and FuelEU Maritime reporting derived from the same voyage data that drives operational decisionsnot Shone
  • A charterer evaluating which vessel to take on a cargo based on projected voyage economics rather than on nominal specificationsnot Shone

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shone

  • Shone Automation was acquired by Bedrock Ocean Exploration in April 2022 and the product is no longer sold under the Shone name
  • shone.io no longer resolves

ZeroNorth

  • ZeroNorth reported a net loss of roughly $65m for the 2024 financial year, deepening by around 57 per cent, so a multi-year fleet commitment should include contractual protection on continuity and pricing.
  • The company consolidated operations during 2025, liquidating a Norwegian subsidiary, which is prudent cost control but means local presence and account continuity may not be what was originally sold.
  • Pricing is per vessel and per module, so the headline vessel figure understates the cost of an owner who wants voyage, bunker and emissions capability across a fleet.
  • Recommendation quality depends on the quality of noon reports and vessel data supplied, and an owner with poor reporting discipline will get poor optimisation regardless of the algorithms.
  • It sits between technical performance tools and chartering systems and fully replaces neither, so most owners run it alongside an existing voyage management system and pay for overlapping capability.

Pricing, plan by plan

Shone

$3000/month
  • Professional$8000/month
    • Autonomous navigation
    • Collision avoidance
    • Bridge integration

ZeroNorth

On request
  • ZeroNorth platform$undefined/year
    • Subscription per vessel and per module
    • Voyage optimisation, bunker and emissions modules priced separately
    • Multi-year agreements typical

Which should you pick?

Choose Shone if

  • You need autonomous navigation.
  • You work on Maritime vessels.
  • You also want collision avoidance.
Shone review

Choose ZeroNorth if

  • You need voyage optimisation.
  • You work on Web, Cloud, iOS, Android.
  • You also want bunker procurement.
ZeroNorth review

Questions people ask

Is Shone or ZeroNorth better?
Neither clearly leads. Shone starts at $3000/month and ZeroNorth at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shone or ZeroNorth?
Shone starts at $3000/month and ZeroNorth at On request.
Does Shone or ZeroNorth run on more platforms?
Shone runs on Maritime vessels. ZeroNorth runs on Web, Cloud, iOS, Android.
What can Shone do that ZeroNorth cannot?
Shone covers Autonomous navigation, Collision avoidance, Sensor fusion, Decision support. ZeroNorth covers Voyage optimisation, Bunker procurement, Bunker price intelligence, Emissions compliance.

Answered from the vendors’ own pages

Shone: What does Shone's autonomous technology do?

Shone retrofits ships with autonomous technologies to improve safety, security and crew quality of life. The system provides assistance through situational awareness and course recommendations, which reduces watchkeeper fatigue and helps prevent accidents.

Source
ZeroNorth: How is ZeroNorth priced?

Per vessel and per module on subscription, typically multi-year and quoted. Nothing is published.

Shone: How does Shone detect surrounding vessels?

Shone's proprietary detection algorithm is based on data gathered from ship sensors including AIS, radar and GPS, with additional cameras installed on board for computer vision capabilities.

Source
ZeroNorth: Is ZeroNorth financially stable?

It is well funded, raising $20m in February 2025, but reported a net loss of roughly $65m for 2024. Treat continuity terms as a contractual issue.

ZeroNorth: Does it replace my voyage management system?

No. It complements commercial voyage management platforms; most owners run both and accept some overlap.

ZeroNorth: Does it need onboard hardware?

No. It works from noon reports, AIS and existing vessel data feeds rather than requiring its own collection box.

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