Softwr

Logistics · head to head

Shippabo vs Visibility

Shippabo logo

Shippabo

Logistics

Freight forwarder with its own import management platform, priced on container volume

From
On request
Rated
-
Full reviewWebsite
Visibility logo

Visibility

ERP

Supply chain and manufacturing execution software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shippabo the software is priced on container volume under an annual service agreement, so the fee moves with freight rather than usage and a soft import season still carries a committed cost.; Visibility no price, licensing model, minimum or contract term is published on the site; buyers are directed to a sales email and phone number
  • They diverge on capability: Shippabo covers Purchase order tracking, Visibility covers Supply chain visibility.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Shippabo and Visibility actually diverge.

Attributes where Shippabo and Visibility differ
AttributeShippaboVisibility
Starting priceOn request$1000/month
Pricing modelquotesubscription
PlatformsWebCloud, On-premise, Web
CategoryLogisticsERP
FoundedUnknown1989

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shippabo

  • Purchase order tracking
  • Shipment visibility
  • Customs brokerage
  • Supplier collaboration
  • Landed cost
  • System integrations

Only in Visibility

  • Supply chain visibility
  • Manufacturing execution
  • Production planning
  • Analytics
  • Reporting
  • ERP systems
  • REST APIs
  • EDI

What people use each for

The jobs each tool is most often brought in to do.

Shippabo

  • A mid-sized importer bringing containers from China that needs PO-level visibility without building it in-housenot Visibility
  • A wholesaler that wants factories updating purchase order status directly instead of by emailnot Visibility
  • A retailer needing landed cost per shipment to price goods before they arrivenot Visibility
  • An importer consolidating forwarding, customs brokerage and tracking with one providernot Visibility

Visibility

  • ERP for engineer to order and make to order manufacturersnot Shippabo
  • Job shop production planning and costingnot Shippabo
  • Manufacturing operations in aerospace and defence, fabricated metals and medical devicesnot Shippabo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shippabo

  • The software is priced on container volume under an annual service agreement, so the fee moves with freight rather than usage and a soft import season still carries a committed cost.
  • Platform and forwarding are bought together, which makes tendering freight to a cheaper carrier expensive because you risk losing the visibility layer your team uses.
  • As a small forwarder it has less network depth and weaker space allocation than the global incumbents, which bites hardest in a tight ocean market when capacity is rationed to large accounts.
  • Nothing is published about price, so importers cannot benchmark the software fee against independent visibility vendors without a sales process.
  • Coverage is concentrated on the trans-Pacific import lane, so companies with significant intra-Europe, Latin American or export flows need a second provider anyway.

Visibility

  • No price, licensing model, minimum or contract term is published on the site; buyers are directed to a sales email and phone number
  • The vendor states an implementation of 4 to 6 months, so the product is not usable immediately after purchase
  • The product targets make to order, engineer to order and job shop manufacturers rather than general business use

Pricing, plan by plan

Shippabo

On request
  • Shippabo Platform$undefined/year
    • Annual software service agreement
    • Priced on container volume and partner count
    • Purchase order and container visibility

Visibility

$1000/month
  • Standard$1000/month
    • Supply chain visibility
    • MES
    • Basic analytics
  • Premium$2000/month
    • Advanced analytics
    • Custom reports
    • Priority support

Which should you pick?

Choose Shippabo if

  • You need purchase order tracking.
  • You also want shipment visibility.
Shippabo review

Choose Visibility if

  • You need supply chain visibility.
  • You work on Cloud, On-premise, Web.
  • You also want manufacturing execution.
Visibility review

Questions people ask

Is Shippabo or Visibility better?
Neither clearly leads. Shippabo starts at On request and Visibility at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shippabo or Visibility?
Shippabo starts at On request and Visibility at $1000/month.
Does Shippabo or Visibility run on more platforms?
Shippabo runs on Web. Visibility runs on Cloud, On-premise, Web.
What is Shippabo best used for?
Shippabo is most often used for a mid-sized importer bringing containers from china that needs po-level visibility without building it in-house, a wholesaler that wants factories updating purchase order status directly instead of by email, a retailer needing landed cost per shipment to price goods before they arrive, an importer consolidating forwarding, customs brokerage and tracking with one provider. Of those, a mid-sized importer bringing containers from china that needs po-level visibility without building it in-house and a wholesaler that wants factories updating purchase order status directly instead of by email are not what Visibility is typically brought in for.
What can Shippabo do that Visibility cannot?
Shippabo covers Purchase order tracking, Shipment visibility, Customs brokerage, Supplier collaboration. Visibility covers Supply chain visibility, Manufacturing execution, Production planning, Analytics.

Answered from the vendors’ own pages

Shippabo: Is Shippabo still trading?

Yes. The platform and freight services are active, operated by Galleon Technology with United States and China operations.

Visibility: Does Visibility publish pricing on their website?

No, Visibility does not disclose subscription costs or pricing tiers on their website. Interested parties must contact sales directly.

Source
Shippabo: Can I buy the software without using Shippabo as my forwarder?

The visibility product is sold as an annual agreement priced on container volume and partners, so it is structured around the freight relationship rather than as a standalone subscription.

Visibility: How do I get a Visibility quote?

Visibility directs interested parties to contact sales at [email protected] or (978) 269-6500, or to request a demo through their website.

Source
Shippabo: How is it priced?

On container volume and partner count under an annual software service agreement. No figures are published.

Shippabo: Is it a neutral multi-carrier platform?

No. It is a forwarder's own platform, so it will not give you a genuinely carrier-agnostic view of freight you tender elsewhere.

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