E-commerce · head to head
Saleor vs FullStory
Saleor
E-commerce
Open-source, headless e-commerce platform with a GraphQL API
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Saleor saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- They diverge on capability: Saleor covers GraphQL API, FullStory covers Session replay.
Where they differ
Only the attributes on which Saleor and FullStory actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-commerce).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Saleor
- GraphQL API
- Admin dashboard
- Webhooks and apps
- Omnichannel order processing
- Configurator CLI
- OpenTelemetry tracing
- OpenID Connect support
Only in FullStory
- Session replay
- Heatmaps
- Conversion funnels
- User journey mapping
- Error tracking
- Frustration signals
- Search functionality
- Custom events
What people use each for
The jobs each tool is most often brought in to do.
Saleor
- Custom headless storefrontsnot FullStory
- Composable commerce architecturesnot FullStory
- Omnichannel retail and B2B commercenot FullStory
- Developer-built e-commerce requiring deep API accessnot FullStory
FullStory
- User experience analysisnot Saleor
- Bug reproductionnot Saleor
- Conversion optimizationnot Saleor
- Customer supportnot Saleor
- Product developmentnot Saleor
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Saleor
- Saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
- Self-hosting requires managing infrastructure, scaling, and updates, which adds operational overhead compared to fully managed platforms.
- Saleor Cloud's paid tiers start at $1,599/month, making the managed offering costly for small merchants compared to typical SaaS store builders.
- The GraphQL-first, code-driven approach has a steeper learning curve for non-technical users than drag-and-drop e-commerce builders.
FullStory
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Pricing, plan by plan
Saleor
Free- Sandboxes (Cloud)Free
- Free forever tier for prototyping and development
- Select (Cloud)$1599/month
- Up to $200,000 GMV monthly
- 0.8% fee on orders exceeding GMV limit
- Dedicated Slack channel
- Volume (Cloud)$3999/month
- Up to $1,000,000 GMV monthly
- 0.4% fee on orders exceeding GMV limit
- Dedicated Slack channel
- Enterprise (Cloud)$undefined/mo
- Custom GMV limits
- Fees negotiable as low as 0.2%
- Project delivery lead
FullStory
Free- FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
- Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls
Which should you pick?
Choose Saleor if
- You need graphql api.
- You want to start without paying.
- You work on web, api.
- You also want admin dashboard.
Choose FullStory if
- You need session replay.
- You want to start without paying.
- You work on Web, Mobile.
- You also want heatmaps.
Questions people ask
- Is Saleor or FullStory better?
- Neither clearly leads. Saleor starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Saleor or FullStory?
- Saleor starts at Free and FullStory at Free.
- Does Saleor or FullStory run on more platforms?
- Saleor runs on web, api. FullStory runs on Web, Mobile.
- Can I use Saleor for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Saleor best used for?
- Saleor is most often used for custom headless storefronts, composable commerce architectures, omnichannel retail and b2b commerce, developer-built e-commerce requiring deep api access. Of those, custom headless storefronts and composable commerce architectures are not what FullStory is typically brought in for.
- What can Saleor do that FullStory cannot?
- Saleor covers GraphQL API, Admin dashboard, Webhooks and apps, Omnichannel order processing. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.
Answered from the vendors’ own pages
Saleor: Is Saleor free to use?
Yes. Saleor is open source under the BSD-3-Clause license and can be self-hosted for free. Saleor Cloud also offers a free Sandboxes tier for prototyping and development.
SourceFullStory: What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceSaleor: How much does Saleor Cloud cost?
Saleor Cloud paid plans start at $1,599/month for the Select plan (up to $200,000 monthly GMV), with Volume at $3,999/month and custom Enterprise pricing for larger merchants.
SourceFullStory: What features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceSaleor: Does Saleor provide a storefront out of the box?
No. Saleor is an API-only, headless commerce backend built on GraphQL; storefronts must be built separately using the API and are not bundled with the platform.
SourceFullStory: Can I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceFullStory: How does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceFullStory: What analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceRelated pages
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