Softwr

Customer Success · head to head

Product Fruits vs Thinkific

Product Fruits logo

Product Fruits

Customer Success

In app onboarding, tours and checklists priced by monthly active users, not by seat

From
$83.25/month
Rated
-
Full reviewWebsite
Thinkific logo

Thinkific

LMS

Create and sell online courses your way

From
$36/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Product Fruits pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.; Thinkific no free plan, 14-day trial only
  • They diverge on capability: Product Fruits covers Product tours, Thinkific covers Course builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Product Fruits and Thinkific actually diverge.

Attributes where Product Fruits and Thinkific differ
AttributeProduct FruitsThinkific
Starting price$83.25/month$36/month
Pricing modelPer month by monthly active usersUnknown
PlatformsWebWeb, Mobile
CategoryCustomer SuccessLMS
FoundedUnknown2012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Product Fruits

  • Product tours
  • Hints and tooltips
  • Onboarding checklists
  • In app announcements
  • Surveys and NPS
  • Help centre widget
  • Segmentation

Only in Thinkific

  • Course builder
  • Website builder
  • Quizzes
  • Certificates
  • Communities
  • Memberships
  • Marketing tools
  • Zapier

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Product Fruits

  • A software company that wants to ship onboarding changes without putting them in an engineering sprintnot Thinkific
  • A team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not providenot Thinkific
  • A product manager running activation experiments where the cycle time of a release is the bottleneck, not the ideanot Thinkific
  • A small software business whose monthly active user count is under a few thousand and for whom Pendo enterprise pricing is out of reachnot Thinkific

Thinkific

  • Course creationnot Product Fruits
  • Membership sitesnot Product Fruits
  • Coaching programsnot Product Fruits
  • Corporate trainingnot Product Fruits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Product Fruits

  • Pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • Overage is not priced publicly. Product Fruits says the product keeps working above quota and that customer service will reach out to discuss a better fitting plan, so a spiky business should get overage terms in writing before signing.
  • The published rate card stops at Business, so any organisation beyond that scale is into a custom quote and loses the price transparency that made Product Fruits attractive in the first place.
  • There is no free plan, only a trial, so a team that wants to keep a small permanent deployment running without a subscription cannot, unlike some competitors in adjacent categories.
  • It is a smaller vendor than Pendo, Appcues and Userpilot, with a correspondingly smaller integration ecosystem and less depth in product analytics, so teams that want adoption tooling and analytics from one vendor will find it thin on the analytics half.

Thinkific

  • No free plan, 14-day trial only
  • Transaction fees on third-party payment processors (5% on Basic tier)
  • PayPal only available on Grow plan ($199/month), not on Basic or Start
  • Limited customization on lower-tier plans
  • Cannot embed courses in external domains or iframes
  • Limited number of spaces per plan
  • Less interactive community features compared to alternatives
  • Features continuously moved to higher-priced tiers
  • Payment processing delays reported (up to 90 days)

Pricing, plan by plan

Product Fruits

$83.25/month
  • Starter$83.25/month
    • 999 US dollars a year on annual billing, 111 US dollars a month if billed monthly
    • 1,500 monthly active users included
    • Tours, hints, checklists and announcements
  • Pro$140.25/month
    • 187 US dollars a month if billed monthly
    • Higher monthly active user allowance
    • Surveys, NPS and help centre widget
  • Business$280.5/month
    • 374 US dollars a month if billed monthly
    • Highest published monthly active user allowance
    • Advanced segmentation and analytics

Thinkific

$36/month
  • Basic$36/month
    • 1 course
    • Up to 500 students
    • Thinkific Payments (0% fees)
  • Start$74/month
    • Up to 3 courses
    • Up to 2,000 students
    • Third-party payment (3% fees)
  • Grow$149/month
    • Unlimited courses
    • Unlimited students
    • Third-party payment (0% fees)

Which should you pick?

Choose Product Fruits if

  • You need product tours.
  • You also want hints and tooltips.
Product Fruits review

Choose Thinkific if

  • You need course builder.
  • You work on Web, Mobile.
  • You also want website builder.
Thinkific review

Questions people ask

Is Product Fruits or Thinkific better?
Neither clearly leads. Product Fruits starts at $83.25/month and Thinkific at $36/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Product Fruits or Thinkific?
Product Fruits starts at $83.25/month and Thinkific at $36/month.
Does Product Fruits or Thinkific run on more platforms?
Product Fruits runs on Web. Thinkific runs on Web, Mobile.
What is Product Fruits best used for?
Product Fruits is most often used for a software company that wants to ship onboarding changes without putting them in an engineering sprint, a team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not provide, a product manager running activation experiments where the cycle time of a release is the bottleneck, not the idea, a small software business whose monthly active user count is under a few thousand and for whom pendo enterprise pricing is out of reach. Of those, a software company that wants to ship onboarding changes without putting them in an engineering sprint and a team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not provide are not what Thinkific is typically brought in for.
What can Product Fruits do that Thinkific cannot?
Product Fruits covers Product tours, Hints and tooltips, Onboarding checklists, In app announcements. Thinkific covers Course builder, Website builder, Quizzes, Certificates. Both handle Analytics.

Answered from the vendors’ own pages

Product Fruits: How is Product Fruits priced?

By monthly active users. Starter is 999 US dollars a year, which is 83.25 a month, for 1,500 monthly active users, or 111 a month billed monthly. Pro and Business are 140.25 and 280.50 a month on annual billing.

Thinkific: Does Thinkific have a free plan?

No. Thinkific does not offer a free plan but provides a 14-day free trial. Paid plans start at $36/month (Basic tier).

Source
Product Fruits: What happens if we exceed the monthly active user quota?

Product Fruits says the product keeps working for users above quota and that customer service will reach out to discuss a better fitting plan. Overage is not priced publicly, so agree the terms before signing.

Thinkific: Are there transaction fees on Thinkific?

Thinkific charges no transaction fees when using their built-in Thinkific Payments. Third-party payment processors incur 5% fees (Basic) down to 0% (Plus), plus 3.6% for Stripe with subscriptions.

Source
Product Fruits: Is there a free plan?

No. There is a free trial with full access and no card required, but no permanently free tier.

Thinkific: What payment methods does Thinkific support?

PayPal is locked to Grow plan ($199/month). Basic and Start plans do not support PayPal, limiting payment options for international creators and potentially reducing conversions.

Source
Product Fruits: How does it compare with Pendo?

Product Fruits is much cheaper and publishes its prices. Pendo has far deeper product analytics. If you need adoption guidance only, Product Fruits is the cheaper answer; if you need analytics too, it is not.

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