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Agriculture · head to head

Produce Pro vs SMARTBOW

Produce Pro logo

Produce Pro

Agriculture

ERP for fresh produce industry

From
$29/month
Rated
-
Full reviewWebsite
SMARTBOW logo

SMARTBOW

Agriculture

Ear tag cow monitoring with real-time indoor location, from Zoetis

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Produce Pro no pricing published; website directs users to request information via contact form; SMARTBOW real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • They diverge on capability: Produce Pro covers Inventory management, SMARTBOW covers Real-time location.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Produce Pro and SMARTBOW actually diverge.

Attributes where Produce Pro and SMARTBOW differ
AttributeProduce ProSMARTBOW
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, WindowsWindows, Web, iOS, Android
Founded1993Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Produce Pro

  • Inventory management
  • Lot traceability
  • Sales orders
  • Purchasing
  • Accounting
  • EDI partners
  • Scale systems
  • Accounting

Only in SMARTBOW

  • Real-time location
  • Heat detection
  • Rumination monitoring
  • Health alerts
  • On-farm server
  • Individual baselines
  • Herd software integration

What people use each for

The jobs each tool is most often brought in to do.

Produce Pro

  • Produce and agricultural softwarenot SMARTBOW
  • Farm management and trackingnot SMARTBOW

SMARTBOW

  • A 1,500 cow freestall barn where finding a flagged animal by eye takes twenty minutesnot Produce Pro
  • A dairy replacing visual heat detection with per-animal oestrus alerts to tighten calving intervalsnot Produce Pro
  • A herd manager wanting rumination-based early warning of displaced abomasum or metritisnot Produce Pro
  • A vet practice using behavioural data to audit transition cow management across client herdsnot Produce Pro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Produce Pro

  • No pricing published; website directs users to request information via contact form

SMARTBOW

  • Real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • It is an indoor system; a grazing or partly grazed herd loses the location capability that is the main reason to choose it over cheaper monitoring.
  • Ear tags are consumable and go missing with the tag, so the running cost includes replacements at a rate that depends on how rough your handling facilities are.
  • Zoetis ownership means a pharmaceutical company holds continuous behavioural data on every animal alongside your treatment records, and the integration roadmap favours other Zoetis products.
  • Nothing is published on price, and sales run through veterinary and dealer channels, so comparing it against DeLaval, Nedap or CowManager requires several quotes and there is no reference list price.

Pricing, plan by plan

Produce Pro

$29/month
  • StandardFree
    • Custom pricing
    • Core ERP
    • Inventory
  • EnterpriseFree
    • Custom pricing
    • Full suite
    • EDI

SMARTBOW

On request
  • SMARTBOW$undefined/year
    • Ear tags priced per animal
    • Barn receiver infrastructure and on-farm server quoted per building
    • Installation and commissioning quoted separately

Which should you pick?

Choose Produce Pro if

  • You need inventory management.
  • You work on Web, Windows.
  • You also want lot traceability.
Produce Pro review

Choose SMARTBOW if

  • You need real-time location.
  • You work on Windows, Web, iOS, Android.
  • You also want heat detection.
SMARTBOW review

Questions people ask

Is Produce Pro or SMARTBOW better?
Neither clearly leads. Produce Pro starts at $29/month and SMARTBOW at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Produce Pro or SMARTBOW?
Produce Pro starts at $29/month and SMARTBOW at On request.
Does Produce Pro or SMARTBOW run on more platforms?
Produce Pro runs on Web, Windows. SMARTBOW runs on Windows, Web, iOS, Android.
What is Produce Pro best used for?
Produce Pro is most often used for produce and agricultural software, farm management and tracking. Of those, produce and agricultural software and farm management and tracking are not what SMARTBOW is typically brought in for.
What can Produce Pro do that SMARTBOW cannot?
Produce Pro covers Inventory management, Lot traceability, Sales orders, Purchasing. SMARTBOW covers Real-time location, Heat detection, Rumination monitoring, Health alerts.

Answered from the vendors’ own pages

Produce Pro: How much does Produce Pro cost?

Produce Pro Software does not publish pricing on its website. Prospective customers must submit a 'Request Info' form to receive pricing details and product information.

Source
SMARTBOW: What does SMARTBOW do that other activity monitors do not?

Real-time indoor location. It tells you where the flagged cow physically is, not just that she is behaving abnormally.

Produce Pro: How can I get Produce Pro pricing information?

Visit the Produce Pro website and complete the 'Request Info' form. The company will provide pricing details upon inquiry.

Source
SMARTBOW: Does it work on grazing herds?

Poorly. Location depends on barn-mounted receivers, so animals out at pasture fall outside the system's coverage.

SMARTBOW: Who owns it?

Zoetis, which also owns Valley Agricultural Software and DairyComp. The technology came from Smartbow GmbH in Austria.

SMARTBOW: Is it cloud based?

Analysis runs on an on-farm server rather than in the cloud, which keeps it working during an internet outage but makes the server your responsibility.

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