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Agriculture · head to head

AgriWebb vs SMARTBOW

AgriWebb logo

AgriWebb

Agriculture

Livestock management software for modern farmers

From
Free
Rated
-
Full reviewWebsite
SMARTBOW logo

SMARTBOW

Agriculture

Ear tag cow monitoring with real-time indoor location, from Zoetis

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AgriWebb has a free tier, so it costs nothing to try first.
  • Each has a real cost: AgriWebb priced per head of livestock, so the bill scales with the herd rather than with the features used; SMARTBOW real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • They diverge on capability: AgriWebb covers Animal inventory management, SMARTBOW covers Real-time location.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AgriWebb and SMARTBOW actually diverge.

Attributes where AgriWebb and SMARTBOW differ
AttributeAgriWebbSMARTBOW
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWindows, Web, iOS, Android
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWebb

  • Animal inventory management
  • Mob & paddock management
  • Grazing rotation planning
  • Treatment & health records
  • Weight & performance tracking
  • Compliance reporting
  • Financial analysis
  • Offline mobile access

Only in SMARTBOW

  • Real-time location
  • Heat detection
  • Rumination monitoring
  • Health alerts
  • On-farm server
  • Individual baselines
  • Herd software integration

What people use each for

The jobs each tool is most often brought in to do.

AgriWebb

  • Livestock records and mob management for grazing operationsnot SMARTBOW
  • Audit-ready compliance records on the Compliance tiernot SMARTBOW
  • Paddock and grazing rotation planningnot SMARTBOW
  • Weight gain and performance trackingnot SMARTBOW
  • Recording treatments and chemical applications in the fieldnot SMARTBOW

SMARTBOW

  • A 1,500 cow freestall barn where finding a flagged animal by eye takes twenty minutesnot AgriWebb
  • A dairy replacing visual heat detection with per-animal oestrus alerts to tighten calving intervalsnot AgriWebb
  • A herd manager wanting rumination-based early warning of displaced abomasum or metritisnot AgriWebb
  • A vet practice using behavioural data to audit transition cow management across client herdsnot AgriWebb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWebb

  • Priced per head of livestock, so the bill scales with the herd rather than with the features used
  • Available in Australia, New Zealand, the United Kingdom, the United States and South Africa only
  • Movement planning and grazing planning are $300 a year each on top of the subscription
  • The Cibo Labs PastureKey add-on starts at $1,000 a year
  • Payments already made are non-refundable on cancellation

SMARTBOW

  • Real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • It is an indoor system; a grazing or partly grazed herd loses the location capability that is the main reason to choose it over cheaper monitoring.
  • Ear tags are consumable and go missing with the tag, so the running cost includes replacements at a rate that depends on how rough your handling facilities are.
  • Zoetis ownership means a pharmaceutical company holds continuous behavioural data on every animal alongside your treatment records, and the integration roadmap favours other Zoetis products.
  • Nothing is published on price, and sales run through veterinary and dealer channels, so comparing it against DeLaval, Nedap or CowManager requires several quotes and there is no reference list price.

Pricing, plan by plan

AgriWebb

Free
  • FreeFree
    • Basic animal records
    • Movement tracking
    • Simple reporting
  • Core$79/month
    • Unlimited animals
    • Mob management
    • Grazing management
  • Pro$149/month
    • Everything in Core
    • Advanced analytics
    • Financial tracking
  • Enterprise$undefined/month
    • Everything in Pro
    • Multi-property management
    • Custom integrations

SMARTBOW

On request
  • SMARTBOW$undefined/year
    • Ear tags priced per animal
    • Barn receiver infrastructure and on-farm server quoted per building
    • Installation and commissioning quoted separately

Which should you pick?

Choose AgriWebb if

  • You need animal inventory management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want mob & paddock management.
AgriWebb review

Choose SMARTBOW if

  • You need real-time location.
  • You work on Windows, Web, iOS, Android.
  • You also want heat detection.
SMARTBOW review

Questions people ask

Is AgriWebb or SMARTBOW better?
Neither clearly leads. AgriWebb starts at Free and SMARTBOW at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWebb or SMARTBOW?
AgriWebb has a free tier; the other does not. Paid plans start at Free for AgriWebb and On request for SMARTBOW.
Does AgriWebb or SMARTBOW run on more platforms?
AgriWebb runs on Web, Ios, Android. SMARTBOW runs on Windows, Web, iOS, Android.
Can I use AgriWebb for free?
Yes. AgriWebb has a free tier, so you can try it without paying. SMARTBOW starts at On request.
What is AgriWebb best used for?
AgriWebb is most often used for livestock records and mob management for grazing operations, audit-ready compliance records on the compliance tier, paddock and grazing rotation planning, weight gain and performance tracking. Of those, livestock records and mob management for grazing operations and audit-ready compliance records on the compliance tier are not what SMARTBOW is typically brought in for.
What can AgriWebb do that SMARTBOW cannot?
AgriWebb covers Animal inventory management, Mob & paddock management, Grazing rotation planning, Treatment & health records. SMARTBOW covers Real-time location, Heat detection, Rumination monitoring, Health alerts.

Answered from the vendors’ own pages

AgriWebb: How does AgriWebb pricing work?

AgriWebb uses variable pricing based on livestock numbers managed (cattle and sheep head count). Pricing is calculated per animal, offering monthly and yearly payment options with discounts for annual billing. No long-term contracts are required.

Source
SMARTBOW: What does SMARTBOW do that other activity monitors do not?

Real-time indoor location. It tells you where the flagged cow physically is, not just that she is behaving abnormally.

AgriWebb: What are AgriWebb's three subscription tiers?

Essentials includes interactive farm map and basic records. Compliance (marked Most Popular) adds audit compliance, biosecurity tools, treatment records, and NLIS integration. Performance adds weight projections, grazing management, breeding records, financial reporting, and stocking rate analysis.

Source
SMARTBOW: Does it work on grazing herds?

Poorly. Location depends on barn-mounted receivers, so animals out at pasture fall outside the system's coverage.

AgriWebb: What add-ons does AgriWebb offer?

Movement Planning costs $300/year on Essentials. Grazing Planning costs $300/year on Performance. Cibo Labs PastureKey starts at $1,000/year on Performance. Pricing is variable based on livestock count across all tiers and add-ons.

Source
SMARTBOW: Who owns it?

Zoetis, which also owns Valley Agricultural Software and DairyComp. The technology came from Smartbow GmbH in Austria.

SMARTBOW: Is it cloud based?

Analysis runs on an on-farm server rather than in the cloud, which keeps it working during an internet outage but makes the server your responsibility.

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