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Personal Finance · head to head

Personal Capital vs Rocket Money

Personal Capital logo

Personal Capital

Personal Finance

Invest wisely, retire confidently

From
Free
Rated
-
Full reviewWebsite
Rocket Money logo

Rocket Money

Personal Finance

Cancel subscriptions and save money automatically

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Personal Capital wealth management requires a 100,000 USD minimum for Investment Services, 250,000 USD for Wealth Management and 1,000,000 USD for Private Client; Rocket Money successful bill negotiation costs a one time fee of 35% to 60% of the first year's savings
  • They diverge on capability: Personal Capital covers Investment tracking, Rocket Money covers Subscription tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Personal Capital and Rocket Money actually diverge.

Attributes where Personal Capital and Rocket Money differ
AttributePersonal CapitalRocket Money
Founded20102016

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web, IOS, Android), user rating (Not yet rated), category (Personal Finance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Personal Capital

  • Investment tracking
  • Retirement calculator
  • Fee analyzer
  • Net worth tracking
  • Investment accounts
  • Real estate

Only in Rocket Money

  • Subscription tracking
  • Bill negotiation
  • Automatic savings
  • Spending insights
  • Credit score monitoring
  • Credit cards
  • Utility providers

Both cover

  • Bank accounts
  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Personal Capital

  • Tracking net worth and investment accounts in one dashboardnot Rocket Money
  • Managed portfolio construction with tax loss harvesting for high balance investorsnot Rocket Money
  • Retirement planning projections across linked accountsnot Rocket Money

Rocket Money

  • Finding and cancelling unwanted subscriptionsnot Personal Capital
  • Tracking bills and spending in one appnot Personal Capital
  • Having a third party negotiate down recurring billsnot Personal Capital

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Personal Capital

  • Wealth management requires a 100,000 USD minimum for Investment Services, 250,000 USD for Wealth Management and 1,000,000 USD for Private Client
  • The annual advisory fee is charged as a percentage of assets under management on a tiered structure rather than a flat subscription
  • Assets are custodied at Pershing Advisor Solutions rather than by the provider itself

Rocket Money

  • Successful bill negotiation costs a one time fee of 35% to 60% of the first year's savings
  • Premium is priced on a sliding scale and the help centre publishes no fixed monthly or annual amount, stating rates vary across platforms
  • Custom budget categories, financial goal plans, credit score tracking and real time account syncing are Premium only
  • The Premium free trial is 7 days

Pricing, plan by plan

Personal Capital

Free
  • FreeFree
    • Account tracking
    • Net worth monitoring
    • Investment analysis
  • Premium$undefined/month
    • Financial advisor access
    • Personalized advice

Rocket Money

Free
  • FreeFree
    • Subscription tracking
    • Spending insights
    • Bill reminders
  • Premium$12/month
    • Bill negotiation
    • Subscription cancellation
    • Smart savings

Which should you pick?

Choose Personal Capital if

  • You need investment tracking.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want retirement calculator.
Personal Capital review

Choose Rocket Money if

  • You need subscription tracking.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want bill negotiation.
Rocket Money review

Questions people ask

Is Personal Capital or Rocket Money better?
Neither clearly leads. Personal Capital starts at Free and Rocket Money at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Personal Capital or Rocket Money?
Personal Capital starts at Free and Rocket Money at Free.
Does Personal Capital or Rocket Money run on more platforms?
Both run on Web, IOS, Android, so platform support will not decide this one for you.
Can I use Personal Capital for free?
Both have a free tier, so you can try either at no cost before committing.
What is Personal Capital best used for?
Personal Capital is most often used for tracking net worth and investment accounts in one dashboard, managed portfolio construction with tax loss harvesting for high balance investors, retirement planning projections across linked accounts. Of those, tracking net worth and investment accounts in one dashboard and managed portfolio construction with tax loss harvesting for high balance investors are not what Rocket Money is typically brought in for.
What can Personal Capital do that Rocket Money cannot?
Personal Capital covers Investment tracking, Retirement calculator, Fee analyzer, Net worth tracking. Rocket Money covers Subscription tracking, Bill negotiation, Automatic savings, Spending insights. Both handle Bank accounts, Web support, IOS support, Android support.

Answered from the vendors’ own pages

Personal Capital: How are advisory fees calculated at Personal Capital?

Advisory fees are calculated based on the amount of assets under management (AUM). Specific percentage rates are available in their Form ADV filing but not detailed on the homepage.

Source
Rocket Money: Does Rocket Money charge for its basic features?

No. The free tier includes account linking, balance alerts, subscription management, and spend tracking across linked accounts.

Source
Personal Capital: Does Personal Capital charge account fees for its high-yield cash account?

The high-yield cash account has no account fees and no minimum balance requirement.

Source
Rocket Money: What additional features does the premium tier offer?

The premium plan adds subscription cancellation assistance, an automated savings plan, net worth tracking, shared accounts, unlimited budgets, and human support for subscription cancellation and bill negotiation.

Source
Personal Capital: What is the difference between Personal Strategy and Private Client tiers?

Personal Strategy ($100k minimum) includes 1:1 advisor support and personalized planning. Private Client ($1M minimum) offers premium planning with access to private equity, tax optimization, and legacy planning services.

Source
Rocket Money: What does Rocket Money charge for premium features?

The specific dollar amount and billing cycle for the premium tier are not disclosed on the homepage. Pricing details appear only when signing up in the app.

Source
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