SaaS · head to head
Pendo vs Zendesk Sunshine Conversations

Zendesk Sunshine Conversations
Live Chat & Chatbots
Omnichannel messaging and customer engagement platform
- From
- On request
- Rated
- -
The short version
- Only Pendo has a free tier, so it costs nothing to try first.
- Each has a real cost: Pendo pricing is not publicly available and requires a custom quote; Zendesk Sunshine Conversations cannot be purchased standalone; requires expensive Zendesk Suite Professional or higher plans
- They diverge on capability: Pendo covers Product analytics, Zendesk Sunshine Conversations covers Live chat.
Where they differ
Only the attributes on which Pendo and Zendesk Sunshine Conversations actually diverge.
| Attribute | Pendo | Zendesk Sunshine Conversations |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | Unknown | subscription |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Desktop | Web, iOS, Android |
| Category | SaaS | Live Chat & Chatbots |
| Founded | 2013 | 2015 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Pendo
- Product analytics
- In-app messaging
- User onboarding
- Feature adoption tracking
- User feedback
- NPS surveys
- Session replay
- Mobile analytics
Only in Zendesk Sunshine Conversations
- Live chat
- SMS messaging
- Facebook Messenger
- WhatsApp integration
- Zendesk Support
- API
- Web support
- Mobile app support
Both cover
- Salesforce
- Slack
What people use each for
The jobs each tool is most often brought in to do.
Pendo
- User onboardingnot Zendesk Sunshine Conversations
- Feature adoptionnot Zendesk Sunshine Conversations
- Product analyticsnot Zendesk Sunshine Conversations
- User feedback collectionnot Zendesk Sunshine Conversations
- Digital adoptionnot Zendesk Sunshine Conversations
Zendesk Sunshine Conversations
- Customer engagementnot Pendo
- Lead generationnot Pendo
- Customer supportnot Pendo
- Sales automationnot Pendo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Pendo
- Pricing is not publicly available and requires a custom quote
- Free tier limited to 500 monthly active users
Zendesk Sunshine Conversations
- Cannot be purchased standalone; requires expensive Zendesk Suite Professional or higher plans
- Low included monthly active users (1,000 MAU) and notifications (1,000) necessitate paid add-ons for most businesses
- Custom implementations require developer resources for webhooks and API configuration
Pricing, plan by plan
Pendo
Free- FreeFree
- 500 MAU
- Core analytics
- In-app guides
Zendesk Sunshine Conversations
On request- Team$19/month
- Chat + messaging
- Basic features
- Limited agents
- Growth$49/month
- Omnichannel
- Advanced automation
- Routing
- Professional$99/month
- All features
- Custom workflows
- Premium support
Which should you pick?
Choose Pendo if
- You need product analytics.
- You want to start without paying.
- You work on Web, Mobile, Desktop.
- You also want in-app messaging.
Choose Zendesk Sunshine Conversations if
- You need live chat.
- You work on Web, iOS, Android.
- You also want sms messaging.
Questions people ask
- Is Pendo or Zendesk Sunshine Conversations better?
- Neither clearly leads. Pendo starts at Free and Zendesk Sunshine Conversations at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Pendo or Zendesk Sunshine Conversations?
- Pendo has a free tier; the other does not. Paid plans start at Free for Pendo and On request for Zendesk Sunshine Conversations.
- Does Pendo or Zendesk Sunshine Conversations run on more platforms?
- Pendo runs on Web, Mobile, Desktop. Zendesk Sunshine Conversations runs on Web, iOS, Android.
- Can I use Pendo for free?
- Yes. Pendo has a free tier, so you can try it without paying. Zendesk Sunshine Conversations starts at On request.
- What is Pendo best used for?
- Pendo is most often used for user onboarding, feature adoption, product analytics, user feedback collection. Of those, user onboarding and feature adoption are not what Zendesk Sunshine Conversations is typically brought in for.
- What can Pendo do that Zendesk Sunshine Conversations cannot?
- Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Zendesk Sunshine Conversations covers Live chat, SMS messaging, Facebook Messenger, WhatsApp integration. Both handle Salesforce, Slack.
Answered from the vendors’ own pages
Pendo: Does Pendo have a free tier?
Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.
SourceZendesk Sunshine Conversations: Can I buy Zendesk Sunshine Conversations standalone?
No. Sunshine Conversations is only available with Zendesk Suite Professional, Enterprise, or Enterprise Plus plans. It cannot be purchased as a standalone product.
SourcePendo: What is Pendo's core functionality?
Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.
SourceZendesk Sunshine Conversations: What messaging channels does Sunshine Conversations support?
Sunshine Conversations connects 15+ messaging channels including WhatsApp, Facebook Messenger, Instagram, Telegram, SMS, and provides a Web Widget for on-site chat.
SourcePendo: What CRM systems does Pendo integrate with?
Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.
SourceZendesk Sunshine Conversations: What are the usage limits on Zendesk Sunshine Conversations?
The base includes 1,000 Monthly Active Users and 1,000 notifications per month. Additional usage requires $50 add-ons for each 2,500 MAU pack or $50 for each 25,000 notification pack.
SourcePendo: What impact does Pendo have on customer retention?
Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.
SourceRelated pages
More on Zendesk Sunshine Conversations
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