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Technology · head to head

Pendo vs Steampipe

Pendo logo

Pendo

Technology

Product analytics and digital adoption platform

From
Free
Free plan
Yes
Full reviewWebsite
Steampipe logo

Steampipe

Developer Tools

Query cloud APIs, SaaS tools and code with SQL, with no extract or load step

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Pendo pricing is not publicly available and requires a custom quote; Steampipe aGPL-3.0 across all four engines is a procurement blocker at organisations that ban the licence outright, and the network clause reaches any internal portal or service that puts a web interface in front of it.
  • They diverge on capability: Pendo covers Product analytics, Steampipe covers SQL over live APIs.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Pendo and Steampipe actually diverge.

Attributes where Pendo and Steampipe differ
AttributePendoSteampipe
Pricing modelUnknownOpen source, with paid hosting through Turbot Pipes
PlatformsWeb, Mobile, DesktopmacOS, Linux, Windows, Docker, Web
CategoryTechnologyDeveloper Tools
Founded2013Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Only in Steampipe

  • SQL over live APIs
  • Wide plugin set
  • Embedded Postgres
  • Compliance benchmarks
  • Joins across providers
  • Hosted option

What people use each for

The jobs each tool is most often brought in to do.

Pendo

  • User onboardingnot Steampipe
  • Feature adoptionnot Steampipe
  • Product analyticsnot Steampipe
  • User feedback collectionnot Steampipe
  • Digital adoptionnot Steampipe

Steampipe

  • Security teams answering posture questions against live cloud accounts rather than a nightly exportnot Pendo
  • Compliance evidence gathering where the answer must reflect the account at the moment it is askednot Pendo
  • Inventory and drift questions spanning several cloud providers in one querynot Pendo
  • Engineers who would rather write SQL than learn each provider command line toolnot Pendo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Steampipe

  • AGPL-3.0 across all four engines is a procurement blocker at organisations that ban the licence outright, and the network clause reaches any internal portal or service that puts a web interface in front of it.
  • Dashboards, benchmarks and mods were removed from Steampipe entirely at version 1.0 in October 2024 and now live in a separate product, so pre-2024 documentation and tutorials describe commands that no longer exist.
  • Live querying is bound by cloud provider API rate limits and keeps no persistent store by default, which is why a separate DuckDB-backed product exists for log volumes and why large accounts return slowly.
  • The company is fifteen people and bootstrapped, maintaining four command line tools plus a hosted service plus two further products, and the newer tools have thin community traction relative to that surface area.
  • Hosted tiers include only three users regardless of tier, with additional Enterprise users charged separately, so a team of thirty costs an order of magnitude more than the headline figure before compute and storage are counted.

Pricing, plan by plan

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Steampipe

Free
  • Steampipe CLIFree
    • AGPL-3.0
    • All plugins
    • No user or query limits
  • Pipes DeveloperFree
    • One user
    • 400 compute minutes
    • 3GB storage
  • Pipes Team$49/month
    • Three users
    • 2,000 compute minutes
    • 20GB storage
  • Pipes Enterprise$249/month
    • Three users
    • 10,000 compute minutes
    • 100GB storage

Which should you pick?

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Choose Steampipe if

  • You need sql over live apis.
  • You want to start without paying.
  • You work on macOS, Linux, Windows, Docker, Web.
  • You also want wide plugin set.
Steampipe review

Questions people ask

Is Pendo or Steampipe better?
Neither clearly leads. Pendo starts at Free and Steampipe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pendo or Steampipe?
Pendo starts at Free and Steampipe at Free.
Does Pendo or Steampipe run on more platforms?
Pendo runs on Web, Mobile, Desktop. Steampipe runs on macOS, Linux, Windows, Docker, Web.
Can I use Pendo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Pendo best used for?
Pendo is most often used for user onboarding, feature adoption, product analytics, user feedback collection. Of those, user onboarding and feature adoption are not what Steampipe is typically brought in for.
What can Pendo do that Steampipe cannot?
Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Steampipe covers SQL over live APIs, Wide plugin set, Embedded Postgres, Compliance benchmarks.

Answered from the vendors’ own pages

Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Steampipe: When did Steampipe become AGPL?

May 2021, about four months after the project went public. It is a settled licence rather than a recent change, and predates the Business Source Licence wave it is often confused with.

Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Steampipe: Where did the dashboards and benchmarks go?

Into Powerpipe. They were deprecated in March 2024 and removed from Steampipe at version 1.0 in October 2024, so the check, dashboard, mod and variable commands are gone.

Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Steampipe: Is it fast on a large cloud estate?

Not always. Queries call provider APIs at request time, so rate limits rather than query planning set the pace, and there is no persistent store by default.

Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
Steampipe: Does the AGPL affect internal use?

Running it internally for your own analysis is fine. Putting a web interface in front of it that other people use is where the network clause becomes a question for your legal team.

Steampipe: Is a bootstrapped vendor a risk?

It cuts both ways. There is no investor pressure toward a licence change or an exit, and there are also fifteen people supporting a large product surface.

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