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Software · head to head

Omnisend vs MailerLite

Omnisend logo

Omnisend

Software

Email, SMS and push marketing automation for ecommerce

From
On request
Rated
-
Full reviewWebsite
MailerLite logo

MailerLite

Software

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only MailerLite has a free tier, so it costs nothing to try first.
  • Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats

Where they differ

Only the attributes on which Omnisend and MailerLite actually diverge.

Attributes where Omnisend and MailerLite differ
AttributeOmnisendMailerLite
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

Pricing, plan by plan

Omnisend

On request

No published plan breakdown. See the Omnisend review.

MailerLite

Free

No published plan breakdown. See the MailerLite review.

Which should you pick?

Choose Omnisend if

Nothing in the data separates Omnisend from MailerLite on the points above - pick on price and on how each one feels to use.

Omnisend review

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Questions people ask

Is Omnisend or MailerLite better?
Neither clearly leads. Omnisend starts at On request and MailerLite at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Omnisend or MailerLite?
MailerLite has a free tier; the other does not. Paid plans start at On request for Omnisend and Free for MailerLite.
Does Omnisend or MailerLite run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use MailerLite for free?
Yes. MailerLite has a free tier, so you can try it without paying. Omnisend starts at On request.
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Related pages

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