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Software · head to head

Appointy vs Northbeam

Appointy logo

Appointy

Software

Smart scheduling for modern businesses

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Appointy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Appointy free tier caps at 1 staff, 5 services and 100 appointments per month (Internet Archive capture, 3 March 2024); Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Appointy covers Online booking, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Appointy and Northbeam actually diverge.

Attributes where Appointy and Northbeam differ
AttributeAppointyNorthbeam
Starting priceFree$1500/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, API
Founded20062020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Appointy

  • Online booking
  • Staff scheduling
  • Resource management
  • Email & SMS reminders
  • Payment collection
  • Gift cards
  • Social booking
  • Analytics

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Appointy

  • Appointment schedulingnot Northbeam
  • Resource managementnot Northbeam
  • Staff coordinationnot Northbeam
  • Client bookingnot Northbeam

Northbeam

  • Marketing attributionnot Appointy
  • Media optimizationnot Appointy
  • Creative testingnot Appointy
  • Budget allocationnot Appointy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Appointy

  • Free tier caps at 1 staff, 5 services and 100 appointments per month (Internet Archive capture, 3 March 2024)
  • Paid tiers ranged from $19.99 to $79.99 per month billed annually ($29.99 to $99.99 billed monthly), with extra staff seats billed separately at $5 to $7.50 per month (Internet Archive capture, 3 March 2024)

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Appointy

Free
  • FreeFree
    • 1 staff member
    • 100 appointments/month
    • Online booking
  • Growth$19.99/month
    • 5 staff members
    • Unlimited appointments
    • SMS reminders
  • Professional$49.99/month
    • Unlimited staff
    • All Growth features
    • Resource scheduling

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Appointy if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want staff scheduling.
Appointy review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Appointy or Northbeam better?
Neither clearly leads. Appointy starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Appointy or Northbeam?
Appointy has a free tier; the other does not. Paid plans start at Free for Appointy and $1500/month for Northbeam.
Does Appointy or Northbeam run on more platforms?
Appointy runs on Web, Ios, Android. Northbeam runs on Web, API.
Can I use Appointy for free?
Yes. Appointy has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Appointy best used for?
Appointy is most often used for appointment scheduling, resource management, staff coordination, client booking. Of those, appointment scheduling and resource management are not what Northbeam is typically brought in for.
What can Appointy do that Northbeam cannot?
Appointy covers Online booking, Staff scheduling, Resource management, Email & SMS reminders. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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