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Databases · head to head

MotherDuck vs Zoho Analytics

MotherDuck logo

MotherDuck

Databases

Serverless analytics data warehouse built on DuckDB

From
Free
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MotherDuck the free Lite plan caps compute at 10 hours per month, which limits it to light or hobbyist workloads.; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: MotherDuck covers Serverless DuckDB instances, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which MotherDuck and Zoho Analytics actually diverge.

Attributes where MotherDuck and Zoho Analytics differ
AttributeMotherDuckZoho Analytics
Pricing modelusage-basedsubscription
Platformsweb, apiWeb, Mobile, Embedded
CategoryDatabasesBusiness Intelligence
Founded20221996

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MotherDuck

  • Serverless DuckDB instances
  • Cloud storage querying
  • MCP server
  • Dives
  • Flights
  • Read-scaling replicas

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

MotherDuck

  • Ad-hoc analytics on gigabyte-to-terabyte datasetsnot Zoho Analytics
  • Querying data lake files in S3/GCS/Azure without ingestionnot Zoho Analytics
  • AI agent data analysis via MCPnot Zoho Analytics
  • Scheduled data pipeline transformationsnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot MotherDuck
  • Blending data from Zoho apps, databases and cloud services into one workspacenot MotherDuck
  • Embedding white-labelled analytics inside another productnot MotherDuck

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MotherDuck

  • The free Lite plan caps compute at 10 hours per month, which limits it to light or hobbyist workloads.
  • Business plan usage charges on top of the $250/month base can make costs less predictable than flat-rate competitors.
  • There are no academic or non-profit discounts, unlike some competing data platforms.
  • Annual billing requires going through a sales conversation rather than a self-serve toggle.

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

MotherDuck

Free
  • LiteFree
    • Up to 3 internal active users
    • 2 service accounts
    • 10GB free storage
  • Business$250/month
    • Up to 10 internal active users
    • Unlimited service accounts
    • 5 instance types with read-scaling replicas
  • Enterprise$undefined/month
    • Unlimited internal users and service accounts
    • Fixed-cost capacity pricing
    • AWS PrivateLink, IP allowlisting

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose MotherDuck if

  • You need serverless duckdb instances.
  • You want to start without paying.
  • You work on web, api.
  • You also want cloud storage querying.
MotherDuck review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is MotherDuck or Zoho Analytics better?
Neither clearly leads. MotherDuck starts at Free and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MotherDuck or Zoho Analytics?
MotherDuck starts at Free and Zoho Analytics at Free.
Does MotherDuck or Zoho Analytics run on more platforms?
MotherDuck runs on web, api. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use MotherDuck for free?
Both have a free tier, so you can try either at no cost before committing.
What is MotherDuck best used for?
MotherDuck is most often used for ad-hoc analytics on gigabyte-to-terabyte datasets, querying data lake files in s3/gcs/azure without ingestion, ai agent data analysis via mcp, scheduled data pipeline transformations. Of those, ad-hoc analytics on gigabyte-to-terabyte datasets and querying data lake files in s3/gcs/azure without ingestion are not what Zoho Analytics is typically brought in for.
What can MotherDuck do that Zoho Analytics cannot?
MotherDuck covers Serverless DuckDB instances, Cloud storage querying, MCP server, Dives. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics.

Answered from the vendors’ own pages

MotherDuck: What does MotherDuck cost?

The Lite plan is free (up to 3 users, 10GB storage, 10 hours of Pulse compute/month). Business is $250/organization/month plus usage, with Enterprise available at custom fixed-cost pricing.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
MotherDuck: Is there a free plan and what are its limits?

Yes, the Lite plan is free for up to 3 internal active users and 2 service accounts, with 10GB of storage and 10 hours of Pulse compute per month.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
MotherDuck: How is usage metered?

Compute instances (Pulse, Standard, Jumbo, Mega, Giga) are billed per second at hourly rates from $0.60 to $24.00/hour, storage is $0.04/GB-month, and AI Functions cost $1.00 per AI Unit.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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