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Business Intelligence · head to head

Mode vs SimilarWeb

Mode logo

Mode

Business Intelligence

Collaborative analytics for data teams

From
Free
Rated
-
Full reviewWebsite
SimilarWeb logo

SimilarWeb

Browser Extensions

Website traffic and competitive analysis

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mode free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets; SimilarWeb browser extension data accuracy is lower than full platform
  • They diverge on capability: Mode covers SQL Editor, SimilarWeb covers Traffic analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mode and SimilarWeb actually diverge.

Attributes where Mode and SimilarWeb differ
AttributeModeSimilarWeb
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Browser Extension
CategoryBusiness IntelligenceBrowser Extensions
Founded20132007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mode

  • SQL Editor
  • Python/R Notebooks
  • Interactive Reports
  • Version Control
  • Scheduling
  • Snowflake
  • Redshift
  • BigQuery

Only in SimilarWeb

  • Traffic analytics
  • Audience insights
  • Competitor research
  • Industry analysis
  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

Mode

  • Self-service analyticsnot SimilarWeb
  • Data explorationnot SimilarWeb
  • Ad-hoc reportingnot SimilarWeb
  • Collaborative analysisnot SimilarWeb
  • Embedded analyticsnot SimilarWeb

SimilarWeb

  • Analyzing competitor advertising across display, search, socialnot Mode
  • Understanding traffic loss to search and AI recommendationsnot Mode
  • Tracking brand visibility across ChatGPT and AI chatbotsnot Mode
  • Optimizing Amazon product placement with marketplace analyticsnot Mode
  • Identifying high-intent prospects at optimal buying momentsnot Mode

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mode

  • Free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
  • Requires SQL knowledge for most analysis tasks, creating dependency on technical resources
  • Paid plan pricing not publicly listed; requires sales consultation
  • Recently acquired by ThoughtSpot in 2026, creating product direction uncertainty
  • Limited customization options for visual aspects and embedded analytics

SimilarWeb

  • Browser extension data accuracy is lower than full platform
  • Full platform pricing is not transparent and requires quote-based inquiry

Pricing, plan by plan

Mode

Free
  • FreeFree
    • SQL Editor
    • Python/R Notebooks
    • Basic Charts
  • Business$65/month
    • Advanced Visualizations
    • Collaboration
    • Integrations

SimilarWeb

Free
  • FreeFree
    • Traffic overview
    • Engagement metrics
    • Similar sites

Which should you pick?

Choose Mode if

  • You need sql editor.
  • You want to start without paying.
  • You also want python/r notebooks.
Mode review

Choose SimilarWeb if

  • You need traffic analytics.
  • You want to start without paying.
  • You work on Web, Browser Extension.
  • You also want audience insights.
SimilarWeb review

Questions people ask

Is Mode or SimilarWeb better?
Neither clearly leads. Mode starts at Free and SimilarWeb at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mode or SimilarWeb?
Mode starts at Free and SimilarWeb at Free.
Does Mode or SimilarWeb run on more platforms?
Mode runs on Web. SimilarWeb runs on Web, Browser Extension.
Can I use Mode for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mode best used for?
Mode is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what SimilarWeb is typically brought in for.
What can Mode do that SimilarWeb cannot?
Mode covers SQL Editor, Python/R Notebooks, Interactive Reports, Version Control. SimilarWeb covers Traffic analytics, Audience insights, Competitor research, Industry analysis.

Answered from the vendors’ own pages

Mode: What languages does Mode support for analysis?

Mode notebooks support SQL, Python (3.11 with pandas, NumPy, scikit-learn, matplotlib), and R (4.2.0 with ggplot2, dplyr, tidyr). Both Python and R allow additional library installation at runtime.

Source
SimilarWeb: How much does Similarweb cost?

Similarweb does not publish pricing. Custom packages are available for businesses and enterprises. Self-service options are available for entrepreneurs and small teams. Customers must start a free trial or contact sales to receive a quote.

Source
Mode: Can I integrate Mode notebook results into reports?

Yes. Mode allows adding notebook cell results directly to reports, with synchronized scheduling so reports re-run to keep data current.

Source
SimilarWeb: Does Similarweb offer a free trial?

Yes. Similarweb offers free trials for its various products. Users can start a free trial through their registration page or contact support to switch between different product trials.

Source
Mode: Does Mode support collaborative analysis?

Yes. Mode notebooks provide moveable code blocks and markdown cells enabling exploratory analysis and team collaboration on data queries and visualizations.

Source
SimilarWeb: What products does Similarweb offer?

Similarweb offers the Competitive Intelligence Suite, Strategic SEO Suite, Ads Intelligence Suite, Gen AI Intelligence Suite, AI Studio with natural language queries, custom data feeds, API access, and managed services with custom dashboards.

Source
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