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Spreadsheets · head to head

Metabase vs ProfitWell

Metabase logo

Metabase

Spreadsheets

Fast analytics with the friendly UX

From
Free
Rated
-
Full reviewWebsite
ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metabase aI Service charges $3.75 per 1 million tokens (after 1M free tokens included); ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • They diverge on capability: Metabase covers No-code Query Builder, ProfitWell covers Free Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Metabase and ProfitWell actually diverge.

Attributes where Metabase and ProfitWell differ
AttributeMetabaseProfitWell
PlatformsWeb, Self-hosted cloudWeb, Api
CategorySpreadsheetsBusiness Intelligence
Founded20142012

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metabase

  • No-code Query Builder
  • SQL Editor
  • Interactive Dashboards
  • Alerts
  • Embedding
  • PostgreSQL
  • MySQL
  • MongoDB

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Metabase

  • Business intelligence and data exploration for non-technical usersnot ProfitWell
  • Embedded analytics for SaaS applicationsnot ProfitWell
  • Self-service reporting and dashboard creationnot ProfitWell
  • Integration with 40+ data sources including cloud warehousesnot ProfitWell

ProfitWell

  • Subscription revenue metrics and churn reportingnot Metabase
  • Recovering failed payments and reducing involuntary churnnot Metabase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metabase

  • AI Service charges $3.75 per 1 million tokens (after 1M free tokens included)
  • Transforms cost $0.01 per run after 1,000 included runs per month
  • Advanced Transforms cost $0.02 per run after included allocation
  • Storage overages start at $2 per 1M rows (1M rows free)
  • All yearly plans offer 10% discount versus monthly, incentivizing annual commitment

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Pricing, plan by plan

Metabase

Free
  • Open SourceFree
    • Unlimited users
    • Unlimited questions and dashboards
    • AI-powered query generation
  • Starter$90/month
    • Email and chat support
    • $100/month standard monthly billing
    • 20+ data connectors
  • Pro$517.5/month
    • $575/month standard monthly
    • Row/column-level permissions
    • SSO
  • Enterprise$20000/year
    • Dedicated success engineer
    • 1-day support response SLA
    • Air-gapped deployment

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Which should you pick?

Choose Metabase if

  • You need no-code query builder.
  • You want to start without paying.
  • You work on Web, Self-hosted cloud.
  • You also want sql editor.
Metabase review

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Questions people ask

Is Metabase or ProfitWell better?
Neither clearly leads. Metabase starts at Free and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metabase or ProfitWell?
Metabase starts at Free and ProfitWell at Free.
Does Metabase or ProfitWell run on more platforms?
Metabase runs on Web, Self-hosted cloud. ProfitWell runs on Web, Api.
Can I use Metabase for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metabase best used for?
Metabase is most often used for business intelligence and data exploration for non-technical users, embedded analytics for saas applications, self-service reporting and dashboard creation, integration with 40+ data sources including cloud warehouses. Of those, business intelligence and data exploration for non-technical users and embedded analytics for saas applications are not what ProfitWell is typically brought in for.
What can Metabase do that ProfitWell cannot?
Metabase covers No-code Query Builder, SQL Editor, Interactive Dashboards, Alerts. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Both handle Web support.

Answered from the vendors’ own pages

Metabase: How much does Metabase cost?

Metabase Open Source is free for self-hosted deployments with unlimited users and dashboards. Cloud-hosted Starter tier costs $90/month annually ($100/month monthly) with Pro at $517.50/month annually ($575/month monthly). Enterprise plans start at $20,000 per year.

Source
ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Metabase: Does Metabase charge for additional users?

Yes, Metabase charges per-user fees beyond included users. Starter includes 5 users at $6 per additional user per month. Pro includes 10 users at $12 per additional user per month. Enterprise pricing is custom.

Source
ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Metabase: What usage-based fees does Metabase charge?

Metabase charges $3.75 per 1 million tokens for AI services (after 1M free tokens), $0.01 per transform run after 1,000 included per month, $0.02 for advanced transforms, and storage overages at $2 per 1M rows beyond the included 1M rows.

Source
ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
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