Marketing · head to head
Mautic vs Storybook
Mautic
Marketing
The main open source marketing automation platform, self-hosted and GPL licensed
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Storybook requires JavaScript framework knowledge for full utilization
- They diverge on capability: Mautic covers Visual campaign builder, Storybook covers Component isolation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Mautic and Storybook actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mautic
- Visual campaign builder
- Contact management and segmentation
- Landing pages and forms
- Lead scoring
- Dynamic web content
- Email builder and A/B testing
- Self-hosted data control
- No feature gating
Only in Storybook
- Component isolation
- Interactive development
- Visual testing
- Documentation generation
- Accessibility testing
- Interaction testing
- Addons ecosystem
- Hot module reloading
What people use each for
The jobs each tool is most often brought in to do.
Mautic
- A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Storybook
- A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Storybook
- A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Storybook
- A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Storybook
Storybook
- Component developmentnot Mautic
- Design system documentationnot Mautic
- Visual regression testingnot Mautic
- UI component showcasenot Mautic
- Team collaborationnot Mautic
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mautic
- Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
- Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
- Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
- Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
- The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.
Storybook
- Requires JavaScript framework knowledge for full utilization
- Limited native support for non-web platforms compared to specialized tools
Pricing, plan by plan
Mautic
Free- Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
- Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project
Storybook
FreeNo published plan breakdown. See the Storybook review.
Which should you pick?
Choose Mautic if
- You need visual campaign builder.
- You want to start without paying.
- You work on Web, Linux, Self-hosted, Docker.
- You also want contact management and segmentation.
Choose Storybook if
- You need component isolation.
- You want to start without paying.
- You work on Web, React Native, iOS, Android, Flutter.
- You also want interactive development.
Questions people ask
- Is Mautic or Storybook better?
- Neither clearly leads. Mautic starts at Free and Storybook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mautic or Storybook?
- Mautic starts at Free and Storybook at Free.
- Does Mautic or Storybook run on more platforms?
- Mautic runs on Web, Linux, Self-hosted, Docker. Storybook runs on Web, React Native, iOS, Android, Flutter.
- Can I use Mautic for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Mautic best used for?
- Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Storybook is typically brought in for.
- What can Mautic do that Storybook cannot?
- Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Storybook covers Component isolation, Interactive development, Visual testing, Documentation generation.
Answered from the vendors’ own pages
Mautic: Is Mautic free?
Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.
Storybook: Is Storybook free and open source?
Yes, Storybook is completely free and open source with source code hosted on GitHub. It has 2,282 contributors and approximately 83.58 million monthly installations.
SourceMautic: Does Acquia own Mautic?
Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.
Storybook: What frameworks does Storybook support?
Storybook integrates with React, Vue, Angular, Svelte, and has been extended to support React Native, Android, iOS, and Flutter for mobile development.
SourceMautic: What breaks most often?
Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.
Storybook: What are the main capabilities of Storybook?
Storybook enables component development in isolation, interaction testing, visual testing, documentation, and sharing components with designers and stakeholders.
SourceMautic: Can it handle large contact lists?
Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.
Storybook: How is Storybook maintained?
Storybook is maintained by a community of 2,282 contributors. It originated from a startup called Kadira, was handed to the community in 2017, and has been community-driven since Storybook 3.0.
SourceRelated pages
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