Softwr

Email Marketing · head to head

Amazon SES vs Listmonk

Amazon SES logo

Amazon SES

Email Marketing

Raw transactional email infrastructure priced per thousand messages, with no campaign UI at all

From
On request
Rated
-
Full reviewWebsite
Listmonk logo

Listmonk

Email Marketing

Self-hosted newsletter and mailing list manager that ships as a single Go binary

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Listmonk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon SES there is no campaign UI, template editor, list management or scheduling interface at all, so any marketer-facing use case requires building or buying a separate application on top of the raw API.; Listmonk it is not an email service provider. It hands mail to SMTP servers you configure and does nothing about IP warm-up, domain reputation, DKIM, DMARC or inbox placement, so deliverability failures are entirely yours to diagnose and fix.
  • They diverge on capability: Amazon SES covers Send and receive API, Listmonk covers Single binary deployment.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon SES and Listmonk actually diverge.

Attributes where Amazon SES and Listmonk differ
AttributeAmazon SESListmonk
Starting priceOn requestFree
Pricing modelPer 1,000 emails sent, tiered by volume, no campaign features includedOpen source, no licence fee
Free tierNoYes
PlatformsWebWeb, Self-hosted, Docker, Linux, macOS, Windows

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon SES

  • Send and receive API
  • Deliverability infrastructure
  • Bounce and complaint handling
  • Mail Manager
  • Configuration sets
  • Dedicated IP options

Only in Listmonk

  • Single binary deployment
  • SQL segmentation
  • Multi-SMTP queues
  • Arbitrary subscriber attributes
  • Go templating
  • Transactional API
  • Bounce processing
  • Messenger webhooks

What people use each for

The jobs each tool is most often brought in to do.

Amazon SES

  • An engineering team sending transactional email (receipts, password resets, alerts) at a volume where per-message cost dominates the decisionnot Listmonk
  • A company building its own email product or newsletter tool on AWS and wanting to own the campaign layer itselfnot Listmonk
  • A business already deep in AWS infrastructure wanting to avoid adding a separate marketing-platform vendor for pure transactional sendingnot Listmonk
  • A high-volume sender for whom SES's per-thousand rate is materially cheaper than a marketing platform's equivalent volume pricingnot Listmonk

Listmonk

  • A publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through Amazon SES for a fraction of it.not Amazon SES
  • A developer wants campaign audiences defined by an arbitrary SQL query against subscriber attributes, which no hosted segment builder will express.not Amazon SES
  • An organisation under privacy or data residency rules needs subscriber data to stay on infrastructure it controls, which rules out every hosted newsletter platform.not Amazon SES
  • An open source project or nonprofit needs a mailing list tool with no per-subscriber cost, where the list will grow faster than any budget for it.not Amazon SES

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon SES

  • There is no campaign UI, template editor, list management or scheduling interface at all, so any marketer-facing use case requires building or buying a separate application on top of the raw API.
  • Deliverability and sender reputation management are the sender's responsibility to configure correctly; a mistake in DKIM, SPF or DMARC setup has no support layer catching it before it affects deliverability.
  • New accounts start in a sandbox with strict sending limits and must request production access from AWS, adding a manual approval step some competitors do not require.
  • Inbound email processing via Mail Manager is priced and configured separately from outbound sending, so a bidirectional email use case is really two separate services to set up.
  • Comparing its per-message price directly against Campaign Monitor or Zoho Campaigns is misleading, since those prices include a full marketing platform that SES does not provide at any price.

Listmonk

  • It is not an email service provider. It hands mail to SMTP servers you configure and does nothing about IP warm-up, domain reputation, DKIM, DMARC or inbox placement, so deliverability failures are entirely yours to diagnose and fix.
  • Running it means running PostgreSQL, backups, upgrades and a mail relay, and the true cost is the engineering time to keep that stack healthy rather than the zero licence fee.
  • The campaign editor and analytics are basic next to Mailchimp or Klaviyo: reporting is limited to opens, clicks and bounces, with no revenue attribution, no ecommerce integration and no deep engagement scoring.
  • SQL-based segmentation puts audience definition beyond a non-technical marketer, so a marketing team without engineering support will be blocked on routine tasks.
  • The AGPLv3 licence obliges you to release source modifications if you offer the software as a network service, which is a real constraint for anyone considering embedding it in a commercial product.

Pricing, plan by plan

Amazon SES

On request
  • Essentials$undefined/month
    • $0.16 per 1,000 emails up to 10 million a month
    • $0.14 per 1,000 from 10 to 100 million a month
    • $0.11 per 1,000 above 100 million a month, no fixed monthly fee
  • Pro$undefined/month
    • $0.22 per 1,000 emails up to 10 million a month, scaling down at volume
    • $105 fixed monthly fee per account per region
    • Higher sending limits and support options
  • Enterprise$undefined/month
    • $0.23 per 1,000 emails up to 10 million a month, scaling down at volume
    • $500 fixed monthly fee per account per region
    • Highest support tier and sending limits

Listmonk

Free
  • Self-hostedFree
    • Full AGPLv3 source
    • Unlimited subscribers and campaigns
    • No feature gating and no send limits in the software
  • Third-party managed hosting$undefined/month
    • Several unaffiliated providers offer hosted Listmonk
    • No official hosted service from the maintainer
    • Prices vary by provider and are not published centrally

Which should you pick?

Choose Amazon SES if

  • You need send and receive api.
  • You also want deliverability infrastructure.
Amazon SES review

Choose Listmonk if

  • You need single binary deployment.
  • You want to start without paying.
  • You work on Web, Self-hosted, Docker, Linux, macOS, Windows.
  • You also want sql segmentation.
Listmonk review

Questions people ask

Is Amazon SES or Listmonk better?
Neither clearly leads. Amazon SES starts at On request and Listmonk at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon SES or Listmonk?
Listmonk has a free tier; the other does not. Paid plans start at On request for Amazon SES and Free for Listmonk.
Does Amazon SES or Listmonk run on more platforms?
Amazon SES runs on Web. Listmonk runs on Web, Self-hosted, Docker, Linux, macOS, Windows.
Can I use Listmonk for free?
Yes. Listmonk has a free tier, so you can try it without paying. Amazon SES starts at On request.
What is Amazon SES best used for?
Amazon SES is most often used for an engineering team sending transactional email (receipts, password resets, alerts) at a volume where per-message cost dominates the decision, a company building its own email product or newsletter tool on aws and wanting to own the campaign layer itself, a business already deep in aws infrastructure wanting to avoid adding a separate marketing-platform vendor for pure transactional sending, a high-volume sender for whom ses's per-thousand rate is materially cheaper than a marketing platform's equivalent volume pricing. Of those, an engineering team sending transactional email (receipts, password resets, alerts) at a volume where per-message cost dominates the decision and a company building its own email product or newsletter tool on aws and wanting to own the campaign layer itself are not what Listmonk is typically brought in for.
What can Amazon SES do that Listmonk cannot?
Amazon SES covers Send and receive API, Deliverability infrastructure, Bounce and complaint handling, Mail Manager. Listmonk covers Single binary deployment, SQL segmentation, Multi-SMTP queues, Arbitrary subscriber attributes.

Answered from the vendors’ own pages

Amazon SES: Can I use SES for marketing campaigns like Campaign Monitor?

Technically yes via the API, but there is no campaign UI, segmentation tool or template editor; you would need to build or buy that layer separately.

Listmonk: Does Listmonk send my emails?

No. It composes, queues and tracks campaigns, then hands the messages to SMTP servers you provide, such as Amazon SES, Postmark or your own relay.

Amazon SES: Is there a free tier?

New AWS customers can access AWS Free Tier credits usable against SES for a limited period, but there is no permanent free sending allowance.

Listmonk: What does it cost to run?

The software is free. The real cost is a small server, a PostgreSQL database and per-email SMTP charges, which through SES are a fraction of hosted newsletter pricing at large list sizes.

Amazon SES: Why is it so much cheaper per email than a marketing platform?

Because it sells only the sending infrastructure; the price excludes every campaign management feature a marketing platform bundles into its per-email cost.

Listmonk: What licence is it under?

AGPLv3, which requires you to publish modifications if you offer it as a network service to others.

Listmonk: Is there an official hosted version?

No. Some unaffiliated providers offer managed Listmonk, but the maintainer does not run a hosted service.

Share

Related pages

More on Amazon SES

More on Listmonk

Keep looking

Other head to heads