Email Marketing · head to head
Listmonk vs Shortwave

Listmonk
Email Marketing
Self-hosted newsletter and mailing list manager that ships as a single Go binary
- From
- Free
- Rated
- -

Shortwave
Email Marketing
AI-powered email assistant for intelligent inbox management
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Listmonk it is not an email service provider. It hands mail to SMTP servers you configure and does nothing about IP warm-up, domain reputation, DKIM, DMARC or inbox placement, so deliverability failures are entirely yours to diagnose and fix.; Shortwave per-seat pricing increases team costs compared to flat-rate email solutions
- They diverge on capability: Listmonk covers Single binary deployment, Shortwave covers AI Email Filtering.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Listmonk and Shortwave actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Listmonk
- Single binary deployment
- SQL segmentation
- Multi-SMTP queues
- Arbitrary subscriber attributes
- Go templating
- Transactional API
- Bounce processing
- Messenger webhooks
Only in Shortwave
- AI Email Filtering
- Intelligent Autocomplete
- Voice-Style Composition
- Meeting Scheduling
- Email-to-Todo Conversion
- AI-Powered Search
- Team Collaboration
- Email Summaries
What people use each for
The jobs each tool is most often brought in to do.
Listmonk
- A publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through Amazon SES for a fraction of it.not Shortwave
- A developer wants campaign audiences defined by an arbitrary SQL query against subscriber attributes, which no hosted segment builder will express.not Shortwave
- An organisation under privacy or data residency rules needs subscriber data to stay on infrastructure it controls, which rules out every hosted newsletter platform.not Shortwave
- An open source project or nonprofit needs a mailing list tool with no per-subscriber cost, where the list will grow faster than any budget for it.not Shortwave
Shortwave
- Reducing inbox overload through AI-powered organizationnot Listmonk
- Drafting professional emails using natural languagenot Listmonk
- Scheduling meetings without back-and-forth coordinationnot Listmonk
- Searching email archives using conversational queriesnot Listmonk
- Converting emails to tasks for team task trackingnot Listmonk
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Listmonk
- It is not an email service provider. It hands mail to SMTP servers you configure and does nothing about IP warm-up, domain reputation, DKIM, DMARC or inbox placement, so deliverability failures are entirely yours to diagnose and fix.
- Running it means running PostgreSQL, backups, upgrades and a mail relay, and the true cost is the engineering time to keep that stack healthy rather than the zero licence fee.
- The campaign editor and analytics are basic next to Mailchimp or Klaviyo: reporting is limited to opens, clicks and bounces, with no revenue attribution, no ecommerce integration and no deep engagement scoring.
- SQL-based segmentation puts audience definition beyond a non-technical marketer, so a marketing team without engineering support will be blocked on routine tasks.
- The AGPLv3 licence obliges you to release source modifications if you offer the software as a network service, which is a real constraint for anyone considering embedding it in a commercial product.
Shortwave
- Per-seat pricing increases team costs compared to flat-rate email solutions
- AI features may require higher tier plans, limiting value for smaller teams
- Dependency on third-party integrations for full feature depth
- Learning curve for effective use of AI-powered features
- Limited customization for AI filter behavior compared to manual rules
Pricing, plan by plan
Listmonk
Free- Self-hostedFree
- Full AGPLv3 source
- Unlimited subscribers and campaigns
- No feature gating and no send limits in the software
- Third-party managed hosting$undefined/month
- Several unaffiliated providers offer hosted Listmonk
- No official hosted service from the maintainer
- Prices vary by provider and are not published centrally
Shortwave
Free- FreeFree
- Email search and organization
- Basic inbox tools
- Limited AI features
- Business$30/month
- Full standard search history
- 5 years AI search history
- Max 50 threads per AI search
- Premier$45/month
- Everything in Business
- 2x more AI usage
- Unlimited AI search history
- Max$120/month
- Everything in Premier
- 6x more AI usage
- Max 150 threads per AI search
Which should you pick?
Choose Listmonk if
- You need single binary deployment.
- You want to start without paying.
- You work on Web, Self-hosted, Docker, Linux, macOS, Windows.
- You also want sql segmentation.
Choose Shortwave if
- You need ai email filtering.
- You want to start without paying.
- You work on iOS, Android, macOS, Windows.
- You also want intelligent autocomplete.
Questions people ask
- Is Listmonk or Shortwave better?
- Neither clearly leads. Listmonk starts at Free and Shortwave at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Listmonk or Shortwave?
- Listmonk starts at Free and Shortwave at Free.
- Does Listmonk or Shortwave run on more platforms?
- Listmonk runs on Web, Self-hosted, Docker, Linux, macOS, Windows. Shortwave runs on iOS, Android, macOS, Windows.
- Can I use Listmonk for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Listmonk best used for?
- Listmonk is most often used for a publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through amazon ses for a fraction of it., a developer wants campaign audiences defined by an arbitrary sql query against subscriber attributes, which no hosted segment builder will express., an organisation under privacy or data residency rules needs subscriber data to stay on infrastructure it controls, which rules out every hosted newsletter platform., an open source project or nonprofit needs a mailing list tool with no per-subscriber cost, where the list will grow faster than any budget for it.. Of those, a publisher with hundreds of thousands of subscribers faces a five-figure annual bill from a hosted provider and can send the same volume through amazon ses for a fraction of it. and a developer wants campaign audiences defined by an arbitrary sql query against subscriber attributes, which no hosted segment builder will express. are not what Shortwave is typically brought in for.
- What can Listmonk do that Shortwave cannot?
- Listmonk covers Single binary deployment, SQL segmentation, Multi-SMTP queues, Arbitrary subscriber attributes. Shortwave covers AI Email Filtering, Intelligent Autocomplete, Voice-Style Composition, Meeting Scheduling.
Answered from the vendors’ own pages
Listmonk: Does Listmonk send my emails?
No. It composes, queues and tracks campaigns, then hands the messages to SMTP servers you provide, such as Amazon SES, Postmark or your own relay.
Shortwave: Is there a free trial for Shortwave?
Yes, Shortwave offers a 14-day free trial for all paid plans with no credit card required.
SourceListmonk: What does it cost to run?
The software is free. The real cost is a small server, a PostgreSQL database and per-email SMTP charges, which through SES are a fraction of hosted newsletter pricing at large list sizes.
Shortwave: What platforms does Shortwave support?
Shortwave is available on iOS, Android, macOS, and Windows for full cross-platform email management.
SourceListmonk: What licence is it under?
AGPLv3, which requires you to publish modifications if you offer it as a network service to others.
Shortwave: How much AI usage do I get per plan?
Business plan includes 3 AI-powered filters and standard AI usage. Premier (2x more AI) and Max (6x more AI) plans provide increasing levels of AI feature access.
SourceListmonk: Is there an official hosted version?
No. Some unaffiliated providers offer managed Listmonk, but the maintainer does not run a hosted service.
Shortwave: What integrations does Shortwave support?
Shortwave integrates with Slack, Calendar, Notion, Asana, HubSpot, and 3,000+ apps via Tasklet.
SourceRelated pages
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