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Agriculture · head to head

AgriWebb vs Lely Horizon

AgriWebb logo

AgriWebb

Agriculture

Livestock management software for modern farmers

From
Free
Rated
-
Full reviewWebsite
Lely Horizon logo

Lely Horizon

Agriculture

Dairy herd management software billed per lactating cow that only runs a Lely robot barn

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AgriWebb has a free tier, so it costs nothing to try first.
  • Each has a real cost: AgriWebb priced per head of livestock, so the bill scales with the herd rather than with the features used; Lely Horizon billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • They diverge on capability: AgriWebb covers Animal inventory management, Lely Horizon covers Per-cow milking data.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AgriWebb and Lely Horizon actually diverge.

Attributes where AgriWebb and Lely Horizon differ
AttributeAgriWebbLely Horizon
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, iOS, Android, Windows
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWebb

  • Animal inventory management
  • Mob & paddock management
  • Grazing rotation planning
  • Treatment & health records
  • Weight & performance tracking
  • Compliance reporting
  • Financial analysis
  • Offline mobile access

Only in Lely Horizon

  • Per-cow milking data
  • Health and fertility alerts
  • Work list generation
  • Feed management
  • Farm Management Support
  • Multi-site view
  • Mobile alerts
  • Reporting and benchmarking

What people use each for

The jobs each tool is most often brought in to do.

AgriWebb

  • Livestock records and mob management for grazing operationsnot Lely Horizon
  • Audit-ready compliance records on the Compliance tiernot Lely Horizon
  • Paddock and grazing rotation planningnot Lely Horizon
  • Weight gain and performance trackingnot Lely Horizon
  • Recording treatments and chemical applications in the fieldnot Lely Horizon

Lely Horizon

  • A 180-cow dairy running four Astronaut robots that needs the attention list to replace walking the barn twice a daynot AgriWebb
  • A farm adding Vector automatic feeding that wants ration delivery driven by the same cow data as milkingnot AgriWebb
  • A dairy manager tracking transition cow health across two sites from one accountnot AgriWebb
  • A Lely advisor benchmarking a client's robot utilisation against comparable farms before recommending a fourth boxnot AgriWebb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWebb

  • Priced per head of livestock, so the bill scales with the herd rather than with the features used
  • Available in Australia, New Zealand, the United Kingdom, the United States and South Africa only
  • Movement planning and grazing planning are $300 a year each on top of the subscription
  • The Cibo Labs PastureKey add-on starts at $1,000 a year
  • Payments already made are non-refundable on cancellation

Lely Horizon

  • Billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • Horizon is not optional: the barn equipment depends on it, so the subscription cannot be cancelled in a difficult year the way a discretionary analytics tool can, which removes any negotiating position at renewal.
  • It manages Lely equipment and effectively nothing else, so a farm running a Lely robot alongside a conventional parlour or another manufacturer's feeder ends up with two systems and no combined cow record.
  • The migration from the older T4C system was compulsory and rebuilt the interface and reporting, and farms that had years of T4C reports and custom lists found the equivalents either missing or shaped differently, costing retraining time.
  • Everything is bought and supported through the local Lely Center, so pricing, response time and the quality of advice vary by dealer with no published rate card, and a farm with a weak local centre has no practical alternative supplier.

Pricing, plan by plan

AgriWebb

Free
  • FreeFree
    • Basic animal records
    • Movement tracking
    • Simple reporting
  • Core$79/month
    • Unlimited animals
    • Mob management
    • Grazing management
  • Pro$149/month
    • Everything in Core
    • Advanced analytics
    • Financial tracking
  • Enterprise$undefined/month
    • Everything in Pro
    • Multi-property management
    • Custom integrations

Lely Horizon

On request
  • Horizon Basic$undefined/month
    • Core robot operation and monitoring
    • Per lactating cow subscription
    • Invoiced digitally by the local Lely Center
  • Horizon Control$undefined/month
    • Adds herd management and fertility tooling
    • Per lactating cow subscription
  • Horizon Advance$undefined/month
    • Adds analysis, benchmarking and advisor tooling
    • Per lactating cow subscription

Which should you pick?

Choose AgriWebb if

  • You need animal inventory management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want mob & paddock management.
AgriWebb review

Choose Lely Horizon if

  • You need per-cow milking data.
  • You work on Web, iOS, Android, Windows.
  • You also want health and fertility alerts.
Lely Horizon review

Questions people ask

Is AgriWebb or Lely Horizon better?
Neither clearly leads. AgriWebb starts at Free and Lely Horizon at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWebb or Lely Horizon?
AgriWebb has a free tier; the other does not. Paid plans start at Free for AgriWebb and On request for Lely Horizon.
Does AgriWebb or Lely Horizon run on more platforms?
AgriWebb runs on Web, Ios, Android. Lely Horizon runs on Web, iOS, Android, Windows.
Can I use AgriWebb for free?
Yes. AgriWebb has a free tier, so you can try it without paying. Lely Horizon starts at On request.
What is AgriWebb best used for?
AgriWebb is most often used for livestock records and mob management for grazing operations, audit-ready compliance records on the compliance tier, paddock and grazing rotation planning, weight gain and performance tracking. Of those, livestock records and mob management for grazing operations and audit-ready compliance records on the compliance tier are not what Lely Horizon is typically brought in for.
What can AgriWebb do that Lely Horizon cannot?
AgriWebb covers Animal inventory management, Mob & paddock management, Grazing rotation planning, Treatment & health records. Lely Horizon covers Per-cow milking data, Health and fertility alerts, Work list generation, Feed management.

Answered from the vendors’ own pages

AgriWebb: How does AgriWebb pricing work?

AgriWebb uses variable pricing based on livestock numbers managed (cattle and sheep head count). Pricing is calculated per animal, offering monthly and yearly payment options with discounts for annual billing. No long-term contracts are required.

Source
Lely Horizon: How is Lely Horizon priced?

As a subscription per lactating cow milked by the Astronaut robots, in Basic, Control and Advance tiers. Lely does not publish rates; the local Lely Center quotes them.

AgriWebb: What are AgriWebb's three subscription tiers?

Essentials includes interactive farm map and basic records. Compliance (marked Most Popular) adds audit compliance, biosecurity tools, treatment records, and NLIS integration. Performance adds weight projections, grazing management, breeding records, financial reporting, and stocking rate analysis.

Source
Lely Horizon: Can I run Horizon without Lely robots?

No. It is the control and management layer for Lely equipment and has no meaningful function without it.

AgriWebb: What add-ons does AgriWebb offer?

Movement Planning costs $300/year on Essentials. Grazing Planning costs $300/year on Performance. Cibo Labs PastureKey starts at $1,000/year on Performance. Pricing is variable based on livestock count across all tiers and add-ons.

Source
Lely Horizon: What happened to T4C?

Horizon replaced it. Migration was required rather than optional, and reporting was rebuilt rather than ported.

Lely Horizon: Does the subscription end when the robot is paid off?

No. It continues for as long as the robots are milking, which is the cost most robot business cases understate.

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