Sports · head to head
Kitman Labs vs Veo

Kitman Labs
Sports
Athlete management platform holding medical, injury and load data from other systems in one record
- From
- On request
- Rated
- -

Veo
Sports
A camera you buy that films the whole pitch, with software that crops a virtual camera to follow play
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Kitman Labs it produces no data itself, so a club without wearables, screening protocols or a testing routine buys an empty platform and blames the software.; Veo the camera has to be present, so away fixtures at grounds without a Veo produce no footage and half the season goes unrecorded unless the opposition also owns one.
- They diverge on capability: Kitman Labs covers Unified athlete record, Veo covers Two-lens wide capture.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Kitman Labs and Veo actually diverge.
| Attribute | Kitman Labs | Veo |
|---|
Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Sports).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Kitman Labs
- Unified athlete record
- Injury and treatment tracking
- Wellness questionnaires
- Third-party data ingestion
- Role-based access
- Squad and longitudinal reporting
Only in Veo
- Two-lens wide capture
- Automatic following view
- Cloud library
- Clipping and highlights
- Live streaming
- Team sharing
What people use each for
The jobs each tool is most often brought in to do.
Kitman Labs
- A club with several data sources and no single place where medical and performance staff see the same athletenot Veo
- A federation standardising injury surveillance across national teams and age groupsnot Veo
- A medical department that needs an auditable record of treatment and return-to-play decisionsnot Veo
- A college athletics department consolidating screening and availability reporting across many sportsnot Veo
Veo
- A club with nobody available to film matches that needs footage to exist before any analysis is possiblenot Kitman Labs
- An academy filming several age groups on the same pitch across a weekendnot Kitman Labs
- A school or college producing highlight clips for player recruitmentnot Kitman Labs
- A team wanting players to review full matches without a parent holding a phone on the touchlinenot Kitman Labs
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Kitman Labs
- It produces no data itself, so a club without wearables, screening protocols or a testing routine buys an empty platform and blames the software.
- Implementation is a project rather than a purchase, involving historical data migration and staff process change, and it commonly takes a season to reach useful adoption.
- Pricing is organisational and multi-year, which puts it out of reach of clubs below a certain budget regardless of how much they would benefit.
- Holding injury and treatment records makes the platform a store of health data about identified athletes, so the club needs role separation, retention rules and a process for responding when a player requests their record.
- The acquisition of a competing athlete management platform leaves two products with overlapping purpose under one owner, and buyers on either should get a written answer on long-term development before committing.
Veo
- The camera has to be present, so away fixtures at grounds without a Veo produce no footage and half the season goes unrecorded unless the opposition also owns one.
- Automatic tracking degrades in rain, low light, snow and when the tripod is mounted too low, and a poorly tracked match is close to unwatchable.
- Uploads are large and depend on the club broadband, so processing after a weekend of fixtures can take hours and rural clubhouses are the worst affected.
- The subscription is the product; if it lapses, the camera you bought becomes a recording device with nowhere useful to send the footage.
- Filming amateur sport almost always means filming minors, and the club is the party responsible for consent, retention and who can access the footage, not the vendor hosting it.
Pricing, plan by plan
Kitman Labs
On request- Kitman Labs$undefined/year
- Licensed per organisation
- Implementation and data migration quoted separately
- Modules licensed individually
Veo
On request- Veo camera and subscription$undefined/year
- Camera purchased once
- Annual subscription required for cloud processing and storage
- Tiers differ by recording hours and streaming
Which should you pick?
Choose Kitman Labs if
- You need unified athlete record.
- You work on Web, iOS, Android.
- You also want injury and treatment tracking.
Choose Veo if
- You need two-lens wide capture.
- You work on Web, iOS, Android.
- You also want automatic following view.
Questions people ask
- Is Kitman Labs or Veo better?
- Neither clearly leads. Kitman Labs starts at On request and Veo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Kitman Labs or Veo?
- Kitman Labs starts at On request and Veo at On request.
- Does Kitman Labs or Veo run on more platforms?
- Both run on Web, iOS, Android, so platform support will not decide this one for you.
- What is Kitman Labs best used for?
- Kitman Labs is most often used for a club with several data sources and no single place where medical and performance staff see the same athlete, a federation standardising injury surveillance across national teams and age groups, a medical department that needs an auditable record of treatment and return-to-play decisions, a college athletics department consolidating screening and availability reporting across many sports. Of those, a club with several data sources and no single place where medical and performance staff see the same athlete and a federation standardising injury surveillance across national teams and age groups are not what Veo is typically brought in for.
- What can Kitman Labs do that Veo cannot?
- Kitman Labs covers Unified athlete record, Injury and treatment tracking, Wellness questionnaires, Third-party data ingestion. Veo covers Two-lens wide capture, Automatic following view, Cloud library, Clipping and highlights.
Answered from the vendors’ own pages
Kitman Labs: Do we need wearables to use it?
Not strictly, but most of the value comes from combining feeds. With only manual questionnaire entry the platform is an expensive form.
Veo: Can Veo analyse footage I filmed myself?
No. Veo processes recordings from Veo cameras. Footage from a camcorder or phone needs a tagging and analysis package instead.
Kitman Labs: Can coaches see medical notes?
Access is role-based and should be configured so they cannot. Getting that separation right is a governance decision, not a default, and it is worth auditing after go-live.
Veo: Is this hardware or software?
Both, and the hardware is the gating purchase. You buy the camera and then subscribe to the cloud service that makes the recordings usable.
Kitman Labs: What happened with Smartabase?
Kitman Labs acquired the company behind it, putting two competing athlete management platforms under one owner. Ask which one your contract commits you to and where development is going.
Veo: What happens to our footage if we stop subscribing?
Access to the cloud library depends on an active subscription. Ask specifically about export and retention before you cancel, and download what you need first.
Related pages
More on Kitman Labs
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