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Sports · head to head

Kitman Labs vs Strava

Kitman Labs logo

Kitman Labs

Sports

Athlete management platform holding medical, injury and load data from other systems in one record

From
On request
Rated
-
Full reviewWebsite
Strava logo

Strava

Sports

The social network for athletes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Strava has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kitman Labs it produces no data itself, so a club without wearables, screening protocols or a testing routine buys an empty platform and blames the software.; Strava segment leaderboards, custom goals, workout analysis, offline routes and fitness scoring all require a subscription
  • They diverge on capability: Kitman Labs covers Unified athlete record, Strava covers GPS activity tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kitman Labs and Strava actually diverge.

Attributes where Kitman Labs and Strava differ
AttributeKitman LabsStrava
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidiOS, Android, Web, Apple Watch, Wear OS
FoundedUnknown2009

Identical on both: user rating (Not yet rated), category (Sports).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kitman Labs

  • Unified athlete record
  • Injury and treatment tracking
  • Wellness questionnaires
  • Third-party data ingestion
  • Role-based access
  • Squad and longitudinal reporting

Only in Strava

  • GPS activity tracking
  • Segment leaderboards
  • Route discovery
  • Training analysis
  • Social feed and clubs
  • Garmin
  • Wahoo
  • Apple Watch

What people use each for

The jobs each tool is most often brought in to do.

Kitman Labs

  • A club with several data sources and no single place where medical and performance staff see the same athletenot Strava
  • A federation standardising injury surveillance across national teams and age groupsnot Strava
  • A medical department that needs an auditable record of treatment and return-to-play decisionsnot Strava
  • A college athletics department consolidating screening and availability reporting across many sportsnot Strava

Strava

  • Recording runs and rides from a phone or watchnot Kitman Labs
  • Segment leaderboards and competing on routesnot Kitman Labs
  • Training analysis and fitness tracking on the subscriptionnot Kitman Labs
  • Route planning with offline mapsnot Kitman Labs
  • Following friends and clubsnot Kitman Labs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kitman Labs

  • It produces no data itself, so a club without wearables, screening protocols or a testing routine buys an empty platform and blames the software.
  • Implementation is a project rather than a purchase, involving historical data migration and staff process change, and it commonly takes a season to reach useful adoption.
  • Pricing is organisational and multi-year, which puts it out of reach of clubs below a certain budget regardless of how much they would benefit.
  • Holding injury and treatment records makes the platform a store of health data about identified athletes, so the club needs role separation, retention rules and a process for responding when a player requests their record.
  • The acquisition of a competing athlete management platform leaves two products with overlapping purpose under one owner, and buyers on either should get a written answer on long-term development before committing.

Strava

  • Segment leaderboards, custom goals, workout analysis, offline routes and fitness scoring all require a subscription
  • The $5 a month headline is the annual rate, billed as $59.99 a year
  • The student rate and the Runna bundle are annual only, with no monthly option

Pricing, plan by plan

Kitman Labs

On request
  • Kitman Labs$undefined/year
    • Licensed per organisation
    • Implementation and data migration quoted separately
    • Modules licensed individually

Strava

Free
  • FreeFree
    • Activity tracking
    • GPS recording
    • Basic segments
  • Strava+$11.99/month
    • Full segment leaderboards
    • Training zones
    • Heart rate analysis

Which should you pick?

Choose Kitman Labs if

  • You need unified athlete record.
  • You work on Web, iOS, Android.
  • You also want injury and treatment tracking.
Kitman Labs review

Choose Strava if

  • You need gps activity tracking.
  • You want to start without paying.
  • You work on iOS, Android, Web, Apple Watch, Wear OS.
  • You also want segment leaderboards.
Strava review

Questions people ask

Is Kitman Labs or Strava better?
Neither clearly leads. Kitman Labs starts at On request and Strava at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kitman Labs or Strava?
Strava has a free tier; the other does not. Paid plans start at On request for Kitman Labs and Free for Strava.
Does Kitman Labs or Strava run on more platforms?
Kitman Labs runs on Web, iOS, Android. Strava runs on iOS, Android, Web, Apple Watch, Wear OS.
Can I use Strava for free?
Yes. Strava has a free tier, so you can try it without paying. Kitman Labs starts at On request.
What is Kitman Labs best used for?
Kitman Labs is most often used for a club with several data sources and no single place where medical and performance staff see the same athlete, a federation standardising injury surveillance across national teams and age groups, a medical department that needs an auditable record of treatment and return-to-play decisions, a college athletics department consolidating screening and availability reporting across many sports. Of those, a club with several data sources and no single place where medical and performance staff see the same athlete and a federation standardising injury surveillance across national teams and age groups are not what Strava is typically brought in for.
What can Kitman Labs do that Strava cannot?
Kitman Labs covers Unified athlete record, Injury and treatment tracking, Wellness questionnaires, Third-party data ingestion. Strava covers GPS activity tracking, Segment leaderboards, Route discovery, Training analysis.

Answered from the vendors’ own pages

Kitman Labs: Do we need wearables to use it?

Not strictly, but most of the value comes from combining feeds. With only manual questionnaire entry the platform is an expensive form.

Strava: Does Strava offer a free tier?

Yes. Strava Free includes basic activity tracking, GPS recording, activity feed, following other athletes, giving kudos, and basic segments with top 10 leaderboard access. The free tier does not include full segment leaderboards, training zones, or heart rate analysis.

Source
Kitman Labs: Can coaches see medical notes?

Access is role-based and should be configured so they cannot. Getting that separation right is a governance decision, not a default, and it is worth auditing after go-live.

Strava: What does Strava Premium cost?

Strava costs $11.99 per month or $79.99 per year for individual users. A Family Plan costs $139.99 per year. Students receive 50% off at $39.99 per year with verification.

Source
Kitman Labs: What happened with Smartabase?

Kitman Labs acquired the company behind it, putting two competing athlete management platforms under one owner. Ask which one your contract commits you to and where development is going.

Strava: Can I export my data from Strava?

Yes. Every Strava athlete can download their data for free at any time through the app, website, or direct download. However, API access now requires a paid subscription for Standard Tier developers costing $12 per month.

Source
Strava: Does Strava work offline?

Strava records activities offline using GPS on your device, but viewing historical data and accessing most app features requires an internet connection to sync and display data.

Source
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