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APIs · head to head

KeystoneJS vs Swan

KeystoneJS logo

KeystoneJS

APIs

Powerful Node.js headless CMS framework and API platform

From
Free
Rated
-
Swan logo

Swan

APIs

European banking-as-a-service platform for embedding accounts, cards and payments into other products

From
On request
Rated
-

The short version

  • Only KeystoneJS has a free tier, so it costs nothing to try first.
  • Each has a real cost: KeystoneJS database support is limited to PostgreSQL, MySQL and SQLite; Swan its regulatory base and strongest local account coverage are French and European, so companies needing US, UK-post-Brexit-specific, or broader global banking-as-a-service need an additional provider.
  • They diverge on capability: KeystoneJS covers REST API, Swan covers Embedded business accounts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which KeystoneJS and Swan actually diverge.

Attributes where KeystoneJS and Swan differ
AttributeKeystoneJSSwan
Starting priceFreeOn request
Pricing modelopen-sourcequote
Free tierYesNo
PlatformsNode.js, Self-hostedWeb, API
Founded2016Unknown

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KeystoneJS

  • REST API
  • GraphQL API
  • Admin interface
  • Node.js
  • Next.js
  • React
  • Databases
  • Node.js support

Only in Swan

  • Embedded business accounts
  • Card issuing
  • SEPA payments
  • Local account localisation
  • ACPR regulation
  • Usage-based pricing

What people use each for

The jobs each tool is most often brought in to do.

KeystoneJS

  • Headless CMS implementationnot Swan
  • Content management systemsnot Swan
  • Customizable API-driven applicationsnot Swan

Swan

  • A vertical SaaS platform wanting to embed business bank accounts under its own brandnot KeystoneJS
  • A marketplace wanting to issue cards to sellers or partners without becoming a licensed banknot KeystoneJS
  • A company wanting SEPA payment initiation embedded directly into its own productnot KeystoneJS
  • A European fintech wanting to avoid a six-figure setup fee and long lock-in typical of legacy banking-as-a-service dealsnot KeystoneJS

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KeystoneJS

  • Database support is limited to PostgreSQL, MySQL and SQLite
  • Keystone 5 is a separate legacy product documented on a different site and is not covered by the Keystone 6 docs
  • Upgrading requires following a dedicated Migrate to 8.0.0 guide, so major versions are not drop-in
  • Free support is a community Slack; enterprise-grade consulting and support is a separate paid engagement with Thinkmill and no published price

Swan

  • Its regulatory base and strongest local account coverage are French and European, so companies needing US, UK-post-Brexit-specific, or broader global banking-as-a-service need an additional provider.
  • Pricing is described only philosophically (usage-based, no big setup fee) rather than published as an actual rate card, so a company still needs a sales conversation to get real numbers.
  • Embedding banking features into a product is a substantial compliance and design undertaking regardless of the vendor, and Swan handling the licence does not remove a platform's own KYC, AML and customer support obligations for the accounts it offers.
  • As a comparatively young, single-country-licensed e-money institution, its balance sheet and regulatory standing carry more concentration risk than a banking-as-a-service offering backed by an established, multi-jurisdiction bank.
  • Local account depth is explicitly limited to France, Germany and Spain, so a platform needing native local accounts in other European countries may find coverage thinner than expected.

Pricing, plan by plan

KeystoneJS

Free
  • Open SourceFree
    • Full KeystoneJS
    • Community support

Swan

On request
  • Swan$undefined/month
    • Usage-based pricing, no published rate card
    • No long-term contract or large setup fee required
    • Custom quote based on current, not forecast, usage

Which should you pick?

Choose KeystoneJS if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Self-hosted.
  • You also want graphql api.

Choose Swan if

  • You need embedded business accounts.
  • You work on Web, API.
  • You also want card issuing.

Questions people ask

Is KeystoneJS or Swan better?
Neither clearly leads. KeystoneJS starts at Free and Swan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KeystoneJS or Swan?
KeystoneJS has a free tier; the other does not. Paid plans start at Free for KeystoneJS and On request for Swan.
Does KeystoneJS or Swan run on more platforms?
KeystoneJS runs on Node.js, Self-hosted. Swan runs on Web, API.
Can I use KeystoneJS for free?
Yes. KeystoneJS has a free tier, so you can try it without paying. Swan starts at On request.
What is KeystoneJS best used for?
KeystoneJS is most often used for headless cms implementation, content management systems, customizable api-driven applications. Of those, headless cms implementation and content management systems are not what Swan is typically brought in for.
What can KeystoneJS do that Swan cannot?
KeystoneJS covers REST API, GraphQL API, Admin interface, Node.js. Swan covers Embedded business accounts, Card issuing, SEPA payments, Local account localisation.

Answered from the vendors’ own pages

KeystoneJS: Is KeystoneJS free?

Yes, KeystoneJS is free and open source with no licensing fees. Core platform has no lock-in and is contributed to by 250+ developers.

Source
Swan: Which countries does Swan offer local accounts in?

France, Germany and Spain specifically, alongside broader SEPA payment coverage.

KeystoneJS: What are hosting costs for KeystoneJS?

KeystoneJS is self-hosted and deployment-agnostic. Hosting costs depend on your chosen deployment platform (Vercel, AWS, Heroku, etc.) and infrastructure, not KeystoneJS itself.

Source
Swan: Is pricing published?

No, Swan describes a usage-based, no-large-setup-fee philosophy but requires a quote for actual numbers.

KeystoneJS: Does KeystoneJS offer paid support?

Enterprise support with tailored options is available from Thinkmill, the company behind KeystoneJS. Pricing details available upon request.

Source
Swan: Who regulates Swan?

France's ACPR (Autorite de Controle Prudentiel et de Resolution), as a licensed e-money institution.

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