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Automotive · head to head

KBB vs DealerTrack

KBB logo

KBB

Automotive

Vehicle pricing and research from Kelley Blue Book

From
Free
Rated
-
Full reviewWebsite
D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only KBB has a free tier, so it costs nothing to try first.
  • Each has a real cost: KBB kBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
  • They diverge on capability: KBB covers Vehicle pricing, DealerTrack covers F&I management.

Where they differ

Only the attributes on which KBB and DealerTrack actually diverge.

Attributes where KBB and DealerTrack differ
AttributeKBBDealerTrack
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Mobile, AppWeb, Mobile, Desktop
Founded19261990

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KBB

  • Vehicle pricing
  • Trade-in values
  • Depreciation estimates
  • Expert reviews
  • Comparisons
  • Research tools
  • Cost of ownership
  • Inventory search

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

What people use each for

The jobs each tool is most often brought in to do.

KBB

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KBB

  • KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

KBB

Free
  • FreeFree
    • Vehicle values
    • Pricing data
    • Expert reviews
  • Dealer Instant Offer$299/month
    • Instant offer capability
    • Lead generation
    • Customer tools

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose KBB if

  • You need vehicle pricing.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want trade-in values.
KBB review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is KBB or DealerTrack better?
Neither clearly leads. KBB starts at Free and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KBB or DealerTrack?
KBB has a free tier; the other does not. Paid plans start at Free for KBB and On request for DealerTrack.
Does KBB or DealerTrack run on more platforms?
KBB runs on Web, Mobile, App. DealerTrack runs on Web, Mobile, Desktop.
Can I use KBB for free?
Yes. KBB has a free tier, so you can try it without paying. DealerTrack starts at On request.
What is KBB best used for?
KBB is most often used for dealership management, service scheduling, inventory management, sales operations.
What can KBB do that DealerTrack cannot?
KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal.
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