Influencer Marketing · head to head
Izea vs Brandbassador
Izea
Influencer Marketing
Full-service influencer marketing technology platform
- From
- Free
- Rated
- -
Brandbassador
Influencer Marketing
Employee and influencer advocacy platform
- From
- $599/month
- Rated
- -
The short version
- Only Izea has a free tier, so it costs nothing to try first.
- Each has a real cost: Izea iZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).; Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
- They diverge on capability: Izea covers Creator discovery, Brandbassador covers Content distribution.
Where they differ
Only the attributes on which Izea and Brandbassador actually diverge.
| Attribute | Izea | Brandbassador |
|---|---|---|
| Starting price | Free | $599/month |
| Free tier | Yes | No |
| Founded | 2006 | 2013 |
Identical on both: pricing model (subscription), platforms (Web, Mobile), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Izea
- Creator discovery
- Content creation
- Payment processing
- Contract management
- Performance analytics
- Relationship management
- TikTok
- YouTube
Only in Brandbassador
- Content distribution
- Employee advocacy
- Influencer management
- Performance tracking
- Incentive management
- Analytics dashboard
Both cover
- Campaign management
- GDPR
- Data encryption
- SOC2
- Cloud deployment
- Web support
- Mobile support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Izea
- Influencer discoverynot Brandbassador
- Campaign executionnot Brandbassador
- Content creationnot Brandbassador
- Payment processingnot Brandbassador
Brandbassador
- Employee advocacynot Izea
- Brand advocacynot Izea
- Content amplificationnot Izea
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Izea
- IZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).
Brandbassador
- The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
Pricing, plan by plan
Izea
Free- Creator FreeFree
- Profile creation
- Campaign access
- Direct messaging
- Brand Pro$299/month
- Creator discovery
- Campaign management
- Analytics
- Enterprise$undefined/month
- Custom solutions
- API access
- Dedicated support
Brandbassador
$599/month- Starter$599/month
- Campaign creation
- Employee advocacy
- Content management
- Professional$1299/month
- Influencer network
- Incentive management
- Advanced analytics
Which should you pick?
Choose Izea if
- You need creator discovery.
- You want to start without paying.
- You work on Web, Mobile.
- You also want content creation.
Choose Brandbassador if
- You need content distribution.
- You work on Web, Mobile.
- You also want employee advocacy.
Questions people ask
- Is Izea or Brandbassador better?
- Neither clearly leads. Izea starts at Free and Brandbassador at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Izea or Brandbassador?
- Izea has a free tier; the other does not. Paid plans start at Free for Izea and $599/month for Brandbassador.
- Does Izea or Brandbassador run on more platforms?
- Both run on Web, Mobile, so platform support will not decide this one for you.
- Can I use Izea for free?
- Yes. Izea has a free tier, so you can try it without paying. Brandbassador starts at $599/month.
- What is Izea best used for?
- Izea is most often used for influencer discovery, campaign execution, content creation, payment processing. Of those, influencer discovery and campaign execution are not what Brandbassador is typically brought in for.
- What can Izea do that Brandbassador cannot?
- Izea covers Creator discovery, Content creation, Payment processing, Contract management. Brandbassador covers Content distribution, Employee advocacy, Influencer management, Performance tracking. Both handle Campaign management, Instagram, Twitter, GDPR.