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Maps · head to head

Bing Maps vs HERE Technologies

Bing Maps logo

Bing Maps

Maps

Web mapping services with street maps, aerial imagery, and APIs for developers

From
On request
Rated
-
Full reviewWebsite
HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HERE Technologies has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bing Maps bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts; HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Bing Maps and HERE Technologies actually diverge.

Attributes where Bing Maps and HERE Technologies differ
AttributeBing MapsHERE Technologies
Starting priceOn requestFree
Pricing modelfreemiumUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android, Cross-platform
FoundedUnknown1985

Identical on both: user rating (Not yet rated), category (Maps).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bing Maps

Nothing recorded that HERE Technologies does not also cover.

Only in HERE Technologies

Nothing recorded that Bing Maps does not also cover.

Both cover

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Bing Maps

  • Driving directions and turn-by-turn navigation guidancenot HERE Technologies
  • Real-time traffic monitoring and road condition updatesnot HERE Technologies
  • Commuter route planning with live traffic intelligencenot HERE Technologies

HERE Technologies

  • Map data for automated and assisted drivingnot Bing Maps
  • Connected driving, including hazard alerts and road surface analysisnot Bing Maps
  • Supply chain planning and logistics digital twinsnot Bing Maps
  • Geocoding, search and map rendering through hosted location servicesnot Bing Maps
  • Fleet tour planning and routing across 200 countriesnot Bing Maps

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bing Maps

  • Bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts
  • All implementations must migrate to Azure Maps to avoid service disruption

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Pricing, plan by plan

Bing Maps

On request

No published plan breakdown. See the Bing Maps review.

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Which should you pick?

Choose Bing Maps if

Nothing in the data separates Bing Maps from HERE Technologies on the points above - pick on price and on how each one feels to use.

Bing Maps review

Choose HERE Technologies if

  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
HERE Technologies review

Questions people ask

Is Bing Maps or HERE Technologies better?
Neither clearly leads. Bing Maps starts at On request and HERE Technologies at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bing Maps or HERE Technologies?
HERE Technologies has a free tier; the other does not. Paid plans start at On request for Bing Maps and Free for HERE Technologies.
Does Bing Maps or HERE Technologies run on more platforms?
Bing Maps runs on Web. HERE Technologies runs on Web, iOS, Android, Cross-platform.
Can I use HERE Technologies for free?
Yes. HERE Technologies has a free tier, so you can try it without paying. Bing Maps starts at On request.
What is Bing Maps best used for?
Bing Maps is most often used for driving directions and turn-by-turn navigation guidance, real-time traffic monitoring and road condition updates, commuter route planning with live traffic intelligence. Of those, driving directions and turn-by-turn navigation guidance and real-time traffic monitoring and road condition updates are not what HERE Technologies is typically brought in for.

Answered from the vendors’ own pages

Bing Maps: What happened to Bing Maps for Enterprise?

Bing Maps for Enterprise is deprecated and will be retired. Free account customers can continue using the service until 6/30/2025, while enterprise account customers can continue until 6/30/2028. Microsoft recommends migrating implementations to Azure Maps to avoid service disruptions.

Source
HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
Bing Maps: When will Bing Maps for Enterprise be discontinued?

Bing Maps for Enterprise retires 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts. All implementations using Bing Maps for Enterprise REST APIs and SDKs must be updated to use Azure Maps before the retirement dates.

Source
HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
Bing Maps: What should I use instead of Bing Maps?

Microsoft is transitioning customers to Azure Maps, which provides consumption-based pricing with volume-based discounts and pay-only-for-what-you-use cost structure. Azure Maps offers all mapping features without throttling.

Source
HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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