Is HERE Technologies or Bing Maps better?

Neither clearly leads. HERE Technologies starts at Free and Bing Maps at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, HERE Technologies or Bing Maps?

HERE Technologies has a free tier; the other does not. Paid plans start at Free for HERE Technologies and On request for Bing Maps.

Does HERE Technologies or Bing Maps run on more platforms?

HERE Technologies runs on Web, iOS, Android, Cross-platform. Bing Maps runs on Web.

Can I use HERE Technologies for free?

Yes. HERE Technologies has a free tier, so you can try it without paying. Bing Maps starts at On request.

What is HERE Technologies best used for?

HERE Technologies is most often used for map data for automated and assisted driving, connected driving, including hazard alerts and road surface analysis, supply chain planning and logistics digital twins, geocoding, search and map rendering through hosted location services. Of those, map data for automated and assisted driving and connected driving, including hazard alerts and road surface analysis are not what Bing Maps is typically brought in for.

Software · head to head

HERE Technologies vs Bing Maps

HERE Technologies

Software

Location data and technology company that provides mapping and location services to businesses globally

From: Free
Rated: -

Full review Website

Bing Maps

Software

Web mapping services with street maps, aerial imagery, and APIs for developers

From: On request
Rated: -

Full review Website

The short version

Only HERE Technologies has a free tier, so it costs nothing to try first.
Each has a real cost: HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale; Bing Maps bing Maps API keys are split into Basic (free-use, capped) and Enterprise (billable) tiers, and Spatial Data Services requests exceeding 1,000,000 per year are billable even when a session ID is used, per Microsoft's own developer documentation.

Where they differ

Only the attributes on which HERE Technologies and Bing Maps actually diverge.

Attributes where HERE Technologies and Bing Maps differ
Attribute	HERE Technologies	Bing Maps
Starting price	Free	On request
Pricing model	Unknown	freemium
Free tier	Yes	No
Platforms	Web, iOS, Android, Cross-platform	Web
Founded	1985	Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HERE Technologies

Nothing recorded that Bing Maps does not also cover.

Only in Bing Maps

Nothing recorded that HERE Technologies does not also cover.

Both cover

Core Functionality
User Interface

What people use each for

The jobs each tool is most often brought in to do.

HERE Technologies

Map data for automated and assisted drivingnot Bing Maps
Connected driving, including hazard alerts and road surface analysisnot Bing Maps
Supply chain planning and logistics digital twinsnot Bing Maps
Geocoding, search and map rendering through hosted location servicesnot Bing Maps
Fleet tour planning and routing across 200 countriesnot Bing Maps

Bing Maps

No use cases recorded yet. See the Bing Maps review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HERE Technologies

Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
Lack of transparency in cost projections makes budgeting and forecasting difficult
Requires separate API keys and subscriptions for different feature categories, complicating integration
Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Bing Maps

Bing Maps API keys are split into Basic (free-use, capped) and Enterprise (billable) tiers, and Spatial Data Services requests exceeding 1,000,000 per year are billable even when a session ID is used, per Microsoft's own developer documentation.

Pricing, plan by plan

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Bing Maps

On request

No published plan breakdown. See the Bing Maps review.

Which should you pick?

Choose HERE Technologies if

You want to start without paying.
You work on Web, iOS, Android, Cross-platform.

HERE Technologies review

Choose Bing Maps if

Nothing in the data separates Bing Maps from HERE Technologies on the points above - pick on price and on how each one feels to use.

Bing Maps review

Questions people ask

Is HERE Technologies or Bing Maps better?: Neither clearly leads. HERE Technologies starts at Free and Bing Maps at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HERE Technologies or Bing Maps?: HERE Technologies has a free tier; the other does not. Paid plans start at Free for HERE Technologies and On request for Bing Maps.
Does HERE Technologies or Bing Maps run on more platforms?: HERE Technologies runs on Web, iOS, Android, Cross-platform. Bing Maps runs on Web.
Can I use HERE Technologies for free?: Yes. HERE Technologies has a free tier, so you can try it without paying. Bing Maps starts at On request.
What is HERE Technologies best used for?: HERE Technologies is most often used for map data for automated and assisted driving, connected driving, including hazard alerts and road surface analysis, supply chain planning and logistics digital twins, geocoding, search and map rendering through hosted location services. Of those, map data for automated and assisted driving and connected driving, including hazard alerts and road surface analysis are not what Bing Maps is typically brought in for.

Answered from the vendors’ own pages

HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source

HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source

HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source

HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source

HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source

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HERE Technologies vs Bing Maps

HERE Technologies

Bing Maps

The short version

Where they differ

What each one covers

Only in HERE Technologies

Only in Bing Maps

Both cover

What people use each for

HERE Technologies

Bing Maps

Where each one falls short

HERE Technologies

Bing Maps

Pricing, plan by plan

HERE Technologies

Bing Maps

Which should you pick?

Choose HERE Technologies if

Choose Bing Maps if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on HERE Technologies

More on Bing Maps

Keep looking

Other head to heads