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Software · head to head

Hasura vs Kustomer

Hasura logo

Hasura

Software

GraphQL engine that instantly creates production-ready GraphQL API from databases

From
Free
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Software

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hasura has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hasura database support limited to PostgreSQL, MongoDB, ClickHouse, and MS SQL Server only; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Hasura covers GraphQL API, Kustomer covers Unified customer view.

Where they differ

Only the attributes on which Hasura and Kustomer actually diverge.

Attributes where Hasura and Kustomer differ
AttributeHasuraKustomer
Starting priceFreeOn request
Pricing modelopen-sourcequote
Free tierYesNo
PlatformsWebWeb, Cloud
Founded20172015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hasura

  • GraphQL API
  • Real-time subscriptions
  • Access control
  • PostgreSQL
  • MySQL
  • Webhooks
  • REST APIs
  • Cloud support

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

What people use each for

The jobs each tool is most often brought in to do.

Hasura

  • Automatic GraphQL API generation from existing databasesnot Kustomer
  • Real-time data subscriptions for modern applicationsnot Kustomer
  • Backend infrastructure for web and mobile applicationsnot Kustomer
  • Event-triggered webhooks for database changesnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Hasura
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Hasura
  • Enterprises seeking customer 360 views and advanced workflow automationnot Hasura

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hasura

  • Database support limited to PostgreSQL, MongoDB, ClickHouse, and MS SQL Server only

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Hasura

Free

No published plan breakdown. See the Hasura review.

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Hasura if

  • You need graphql api.
  • You want to start without paying.
  • You also want real-time subscriptions.
Hasura review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Hasura or Kustomer better?
Neither clearly leads. Hasura starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hasura or Kustomer?
Hasura has a free tier; the other does not. Paid plans start at Free for Hasura and On request for Kustomer.
Does Hasura or Kustomer run on more platforms?
Hasura runs on Web. Kustomer runs on Web, Cloud.
Can I use Hasura for free?
Yes. Hasura has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Hasura best used for?
Hasura is most often used for automatic graphql api generation from existing databases, real-time data subscriptions for modern applications, backend infrastructure for web and mobile applications, event-triggered webhooks for database changes. Of those, automatic graphql api generation from existing databases and real-time data subscriptions for modern applications are not what Kustomer is typically brought in for.
What can Hasura do that Kustomer cannot?
Hasura covers GraphQL API, Real-time subscriptions, Access control, PostgreSQL. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation.
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