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Software · head to head

Kustomer vs Strapi

Kustomer logo

Kustomer

Software

The future of customer service

From
On request
Rated
-
Full reviewWebsite
Strapi logo

Strapi

Software

Headless CMS with REST and GraphQL APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Strapi has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kustomer pricing not published; requires customised sales assessment and quote for exact costs; Strapi cloud pricing is per project, not per account, so a second project doubles the bill
  • They diverge on capability: Kustomer covers Unified customer view, Strapi covers REST API.

Where they differ

Only the attributes on which Kustomer and Strapi actually diverge.

Attributes where Kustomer and Strapi differ
AttributeKustomerStrapi
Starting priceOn requestFree
Pricing modelquoteopen-source
Free tierNoYes
PlatformsWeb, CloudNode.js, Cloud, Self-hosted, Docker

Identical on both: user rating (Not yet rated), category (Unknown), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Only in Strapi

  • REST API
  • GraphQL API
  • Content management
  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Webhooks

What people use each for

The jobs each tool is most often brought in to do.

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Strapi
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Strapi
  • Enterprises seeking customer 360 views and advanced workflow automationnot Strapi

Strapi

  • Running a self hosted headless CMS with a REST or GraphQL APInot Kustomer
  • Giving editors a content admin panel over a custom content modelnot Kustomer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Strapi

  • Cloud pricing is per project, not per account, so a second project doubles the bill
  • Starter at $35 a month allows 100,000 API requests, and overage is $1.50 per 25,000
  • Extra bandwidth is $30 per 100 GB and extra asset storage $0.60 per GB
  • Backups start at the Pro plan, weekly, and only become daily at Business
  • An uptime SLA is Business only, at $450 a month per project
  • Additional environments cost $60 a month on Pro and $300 a month on Business

Pricing, plan by plan

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Strapi

Free
  • CommunityFree
    • Self-hosted Strapi
    • Community support
  • Pro$99/monthly
    • Cloud hosting
    • Advanced features
    • Priority support
  • Business$undefined/monthly
    • Enterprise features
    • Custom SLA
    • Dedicated support

Which should you pick?

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Choose Strapi if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.
Strapi review

Questions people ask

Is Kustomer or Strapi better?
Neither clearly leads. Kustomer starts at On request and Strapi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kustomer or Strapi?
Strapi has a free tier; the other does not. Paid plans start at On request for Kustomer and Free for Strapi.
Does Kustomer or Strapi run on more platforms?
Kustomer runs on Web, Cloud. Strapi runs on Node.js, Cloud, Self-hosted, Docker.
Can I use Strapi for free?
Yes. Strapi has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Kustomer best used for?
Kustomer is most often used for large b2c and b2b organisations managing 600+ customer support interactions across omnichannel platforms, retail, financial services, travel and hospitality sectors requiring integrated ai-powered support, enterprises seeking customer 360 views and advanced workflow automation. Of those, large b2c and b2b organisations managing 600+ customer support interactions across omnichannel platforms and retail, financial services, travel and hospitality sectors requiring integrated ai-powered support are not what Strapi is typically brought in for.
What can Kustomer do that Strapi cannot?
Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Strapi covers REST API, GraphQL API, Content management, PostgreSQL.
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