AI · head to head
Gumloop vs Khoros

Gumloop
AI
AI infrastructure platform for building and deploying autonomous agents
- From
- Free
- Rated
- -

Khoros
Social Media
Enterprise social media management and branded community platform, now owned by IgniteTech
- From
- On request
- Rated
- -
The short version
- Only Gumloop has a free tier, so it costs nothing to try first.
- Each has a real cost: Gumloop pro plan at $37/month may be limiting for enterprises considering spending caps; Khoros igniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
- They diverge on capability: Gumloop covers No-code agent builder, Khoros covers Branded communities.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Gumloop and Khoros actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gumloop
- No-code agent builder
- 300+ app integrations
- Company Brain
- Self-improving agents
- Multi-channel deployment
- Role-based access
- Budget controls
- Audit logging
Only in Khoros
- Branded communities
- Community gamification
- Social publishing
- Social customer care
- Moderation tooling
- Listening and analytics
- Aurora and Iris AI
- Knowledge deflection
What people use each for
The jobs each tool is most often brought in to do.
Gumloop
- CRM management and sales pipeline analysisnot Khoros
- Lead qualification and sales outreach automationnot Khoros
- Meeting preparation and call analysisnot Khoros
- Data analysis and automated reportingnot Khoros
- Content creation and knowledge base updatesnot Khoros
Khoros
- A telecommunications operator that wants a public support community whose accepted answers measurably deflect contact centre volumenot Gumloop
- A consumer brand consolidating a dozen regional social accounts under one publishing approval workflow with regional role permissionsnot Gumloop
- A games publisher running player forums where moderation load and volunteer moderator tooling matter more than publishing featuresnot Gumloop
- A bank that needs social service messages tracked against the same SLA framework as its email and chat queuesnot Gumloop
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gumloop
- Pro plan at $37/month may be limiting for enterprises considering spending caps
- Requires enterprise plan for advanced security controls needed by large organizations
- No permanent free tier beyond 14-day trial
- Company Brain integration depends on having all tools connected
Khoros
- IgniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
- Community migration is genuinely hard: moving years of threads, accepted solutions, member reputation and SEO-bearing URLs off Khoros later is a project measured in quarters, which makes the switching cost far higher than the annual licence suggests.
- Pricing is not published and the platform is sold on annual enterprise contracts with substantial implementation and design services, so the first-year cost is materially higher than the recurring licence and hard to benchmark.
- The publishing and listening side inherited from Spredfast has been outpaced by dedicated social suites, so social-first teams frequently find themselves keeping a second tool for scheduling and analytics and paying for overlapping capability.
- The product is the result of merging two large codebases and has now changed private-equity owner twice, and reviewers consistently report that community administration and social management still feel like separate systems sharing a login rather than one product.
- Khoros Community Classic is being sunset in favour of the new Aurora AI community platform, so existing customers face a forced migration of an already hard-to-move asset, on the acquirer timetable rather than their own.
Pricing, plan by plan
Gumloop
Free- Free TrialFree
- 14-day free trial of Pro plan
- Enterprise$undefined/custom
- Custom credit allocation
- 35+ models plus custom proxy
- Org-wide security controls
Khoros
On request- Khoros$undefined/year
- Branded communities
- Social publishing and governance
- Social customer care queue
Which should you pick?
Choose Gumloop if
- You need no-code agent builder.
- You want to start without paying.
- You work on Web, Slack, Microsoft Teams, Gmail.
- You also want 300+ app integrations.
Choose Khoros if
- You need branded communities.
- You work on Web, iOS, Android, API.
- You also want community gamification.
Questions people ask
- Is Gumloop or Khoros better?
- Neither clearly leads. Gumloop starts at Free and Khoros at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gumloop or Khoros?
- Gumloop has a free tier; the other does not. Paid plans start at Free for Gumloop and On request for Khoros.
- Does Gumloop or Khoros run on more platforms?
- Gumloop runs on Web, Slack, Microsoft Teams, Gmail. Khoros runs on Web, iOS, Android, API.
- Can I use Gumloop for free?
- Yes. Gumloop has a free tier, so you can try it without paying. Khoros starts at On request.
- What is Gumloop best used for?
- Gumloop is most often used for crm management and sales pipeline analysis, lead qualification and sales outreach automation, meeting preparation and call analysis, data analysis and automated reporting. Of those, crm management and sales pipeline analysis and lead qualification and sales outreach automation are not what Khoros is typically brought in for.
- What can Gumloop do that Khoros cannot?
- Gumloop covers No-code agent builder, 300+ app integrations, Company Brain, Self-improving agents. Khoros covers Branded communities, Community gamification, Social publishing, Social customer care.
Answered from the vendors’ own pages
Gumloop: Can non-technical users build agents with Gumloop?
Yes, Gumloop is designed for domain experts without programming skills. The no-code interface enables anyone who understands a task to automate it without coding.
SourceKhoros: Who owns Khoros now?
IgniteTech, an ESW Capital company, acquired Khoros on 27 May 2025. Vista Equity Partners, which created Khoros by merging Lithium and Spredfast, is no longer the owner.
Gumloop: How many applications can Gumloop integrate with?
Gumloop integrates with 300+ business tools including Salesforce, HubSpot, Slack, Gmail, GitHub, Jira, and others. The Company Brain feature unifies data from all connected applications.
SourceKhoros: Why does the website say khoros.ai?
The company moved its corporate domain from khoros.com to khoros.ai as part of an AI-first relaunch under IgniteTech, centred on its Aurora and Iris AI capabilities.
Gumloop: What security features does Enterprise include?
Enterprise plans offer SCIM and SAML support, SOC 2 Type II compliance, custom MCP server hosting, advanced admin features, audit logging, and VPC deployments for data isolation.
SourceKhoros: Is pricing published?
No. Khoros quotes privately on annual enterprise contracts, and implementation services are a significant separate cost.
Khoros: Should the ownership change affect my decision?
It should affect your contract. Ask for written roadmap commitments, named support staffing and exit or data-export terms before signing a multi-year community deal.
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