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Automation Integration · head to head

Grouparoo vs Mautic

Grouparoo logo

Grouparoo

Automation Integration

The open-source data sync platform

From
Free
Rated
-
Full reviewWebsite
Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Grouparoo enterprise Cloud tier pricing not disclosed; requires contacting sales; Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • They diverge on capability: Grouparoo covers Data syncing, Mautic covers Visual campaign builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Grouparoo and Mautic actually diverge.

Attributes where Grouparoo and Mautic differ
AttributeGrouparooMautic
Pricing modelusage-basedOpen source, no licence fee
PlatformsWeb, Self-hostedWeb, Linux, Self-hosted, Docker
CategoryAutomation IntegrationMarketing
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grouparoo

  • Data syncing
  • Audience building
  • Real-time activation
  • Data transformation
  • Error handling
  • Monitoring
  • Scheduling
  • 100+ integrations

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

What people use each for

The jobs each tool is most often brought in to do.

Grouparoo

  • Customer data synchronization across platformsnot Mautic
  • CDP (Customer Data Platform) integration and data activationnot Mautic

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Grouparoo
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Grouparoo
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Grouparoo
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Grouparoo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grouparoo

  • Enterprise Cloud tier pricing not disclosed; requires contacting sales
  • Charges based on synced records, not unique destinations or integration count

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Pricing, plan by plan

Grouparoo

Free
  • Community EditionFree
    • Open-source, self-hosted
    • Optional enterprise UI add-on: $100/month
  • Standard Cloud$150/month
    • 100K records synced/month
    • Usage-based model with tiered pricing
  • Standard Cloud$300/month
    • 300K records synced/month
  • Standard Cloud$600/month
    • 1,000,000 records synced/month

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Which should you pick?

Choose Grouparoo if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want audience building.
Grouparoo review

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Questions people ask

Is Grouparoo or Mautic better?
Neither clearly leads. Grouparoo starts at Free and Mautic at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grouparoo or Mautic?
Grouparoo starts at Free and Mautic at Free.
Does Grouparoo or Mautic run on more platforms?
Grouparoo runs on Web, Self-hosted. Mautic runs on Web, Linux, Self-hosted, Docker.
Can I use Grouparoo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Grouparoo best used for?
Grouparoo is most often used for customer data synchronization across platforms, cdp (customer data platform) integration and data activation. Of those, customer data synchronization across platforms and cdp (customer data platform) integration and data activation are not what Mautic is typically brought in for.
What can Grouparoo do that Mautic cannot?
Grouparoo covers Data syncing, Audience building, Real-time activation, Data transformation. Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring.

Answered from the vendors’ own pages

Grouparoo: Does Grouparoo have a free version?

Yes. Grouparoo Community Edition is free and open-source with self-hosted deployment. An optional enterprise UI add-on is available at $100/month.

Source
Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Grouparoo: How much does Grouparoo Standard Cloud cost?

Grouparoo Standard Cloud uses usage-based pricing: $150/month for 100K records synced, $300/month for 300K records, and $600/month for 1 million records synced monthly.

Source
Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Grouparoo: What does 'synced records' mean in Grouparoo pricing?

Each Record sent to a Destination counts as one synced Record in Grouparoo's usage calculation, regardless of how many destinations that record is sent to. Users can monitor usage through their dashboard.

Source
Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Grouparoo: Can I use multiple integrations with Grouparoo?

Yes. All Grouparoo tiers include unlimited integrations. You can connect as many Sources and Destinations as needed without additional fees.

Source
Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

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