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Google Analytics vs Notion

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Notion logo

Notion

Technology

All-in-one workspace for notes, tasks, wikis, and databases

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Notion free plan limited to 1,000 blocks for 2+ member workspaces, restricting team usage
  • They diverge on capability: Google Analytics covers Real-time analytics, Notion covers Rich text editing with blocks.

Where they differ

Only the attributes on which Google Analytics and Notion actually diverge.

Attributes where Google Analytics and Notion differ
AttributeGoogle AnalyticsNotion
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
CategoryAll industriesTechnology
Founded19982016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Notion

  • Rich text editing with blocks
  • Customizable databases
  • Kanban boards and calendars
  • Real-time collaboration
  • Template library
  • File attachments
  • Web clipper
  • API access

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Notion
  • Event tracking and user behaviour analysisnot Notion
  • Traffic source and conversion trackingnot Notion

Notion

  • Project managementnot Google Analytics
  • Knowledge base creationnot Google Analytics
  • Note-taking and documentationnot Google Analytics
  • Team collaborationnot Google Analytics
  • Content planningnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Notion

  • Free plan limited to 1,000 blocks for 2+ member workspaces, restricting team usage
  • Free tier only includes trial AI capabilities; full Notion AI requires paid plan
  • Page history limited to 7 days on free plan
  • Per-member pricing increases costs for teams compared to flat-rate competitors
  • Limited automation capabilities compared to dedicated workflow platforms

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Notion

Free
  • FreeFree
    • 1000 block limit (2+ members)
    • 7-day page history
    • 5MB file upload cap
  • Plus$10/month
    • Unlimited blocks
    • 30-day page history
    • Unlimited file uploads
  • Business$20/month
    • All Plus features
    • Notion Agent
    • AI Meeting Notes
  • Enterprise$null/custom
    • All Business features
    • Advanced controls
    • Audit logs

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Notion if

  • You need rich text editing with blocks.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want customizable databases.
Notion review

Questions people ask

Is Google Analytics or Notion better?
Neither clearly leads. Google Analytics starts at Free and Notion at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Notion?
Google Analytics starts at Free and Notion at Free.
Does Google Analytics or Notion run on more platforms?
Google Analytics runs on Web. Notion runs on Web, iOS, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Notion is typically brought in for.
What can Google Analytics do that Notion cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Notion covers Rich text editing with blocks, Customizable databases, Kanban boards and calendars, Real-time collaboration. Both handle SOC2.

Answered from the vendors’ own pages

Notion: What are Notion's pricing tiers?

Notion offers four plans: Free ($0/member/month), Plus ($10/member/month), Business ($20/member/month recommended), and Enterprise (custom pricing). All paid plans include Notion AI and identical features with no per-feature charges.

Source
Notion: What is included in Notion's free plan?

The free plan includes databases with limited collaborative blocks, trial AI capabilities, basic forms, basic sites, Notion Calendar, and file uploads. For workspaces with 2+ members, there is a 1,000-block limit.

Source
Notion: How much does Notion AI cost?

Notion AI is included with Plus ($10/mo), Business ($20/mo), and Enterprise plans. Free and Plus plans include limited AI trial capabilities. Custom Agents cost $10 per 1,000 monthly credits after free trial.

Source
Notion: Can guests access Notion workspaces without payment?

Yes. Guests are free of charge on all plans including the free tier. Free tier allows 10 guests; paid plans include unlimited guests. Guests can only access individual pages they are invited to.

Source
Notion: Does Notion integrate with other apps?

Yes. Notion integrates with 100+ third-party apps including Slack, Google Drive, GitHub, Google Calendar, Trello, Jira, Zapier, and many others. Native integrations are available plus additional connections via Zapier.

Source
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Related pages

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