Utilities · head to head
Google Lens vs Sedaru

Google Lens
Utilities
Visual search that identifies objects, text, plants, products and translates text from the camera
- From
- Free
- Rated
- -

Sedaru
Utilities
Water utility asset management and field operations built on top of Esri ArcGIS
- From
- On request
- Rated
- -
The short version
- Only Google Lens has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Lens product identification results are commercially influenced, since Lens surfaces shopping listings that connect to Google's ads and shopping business rather than purely neutral matches.; Sedaru the Esri dependency is absolute: an ArcGIS licence is a separate and substantial cost outside the Sedaru contract, and utilities without ArcGIS must buy into that platform before Sedaru is even usable.
- They diverge on capability: Google Lens covers Object and plant identification, Sedaru covers Esri-native asset model.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Google Lens and Sedaru actually diverge.
| Attribute | Google Lens | Sedaru |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | Free, bundled into other Google apps | quote |
| Free tier | Yes | No |
| Platforms | iOS, Android, Web | Web, iOS, Android, Cloud |
Identical on both: user rating (Not yet rated), category (Utilities).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Lens
- Object and plant identification
- Text translation
- Text copy and search
- Shopping match
- Homework help
- Search inside Google Photos
Only in Sedaru
- Esri-native asset model
- Field crew mobile
- Hydraulic model integration
- SCADA alarm context
- Capital planning
- Customer service linkage
What people use each for
The jobs each tool is most often brought in to do.
Google Lens
- Translating a restaurant menu or street sign in real time while travellingnot Sedaru
- Identifying a plant or insect from a photo taken outdoorsnot Sedaru
- Finding where to buy an item of clothing or furniture seen in a photonot Sedaru
- Copying text out of a photographed document or whiteboard instead of retyping itnot Sedaru
Sedaru
- A water utility whose crews already work from ArcGIS maps and that wants work orders on the same map rather than in a separate CMMSnot Google Lens
- A wastewater authority prioritising collection system renewal by risk and condition rather than by age alonenot Google Lens
- Giving field crews offline access to network asset data and work history in areas with no mobile coveragenot Google Lens
- A utility trying to connect SCADA alarms to the physical assets and recent work that explain them, instead of reading alarms in isolationnot Google Lens
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Lens
- Product identification results are commercially influenced, since Lens surfaces shopping listings that connect to Google's ads and shopping business rather than purely neutral matches.
- Accuracy on plant, animal and object identification varies significantly and is not reliable enough for anything safety-critical such as identifying a poisonous plant or mushroom.
- It requires camera or photo library access, and photographed content passes through Google's recognition systems, which is a consideration for sensitive documents.
- It is bundled into other Google products rather than a discrete standalone app on iOS, so discoverability and access differ by platform.
- Translation quality is inconsistent for handwriting, stylised fonts and less common languages compared with clearly printed text in major languages.
Sedaru
- The Esri dependency is absolute: an ArcGIS licence is a separate and substantial cost outside the Sedaru contract, and utilities without ArcGIS must buy into that platform before Sedaru is even usable.
- Sedaru inherits GIS data quality, so a utility with an incomplete or stale geodatabase discovers the gaps in front of field crews rather than fixing them, and the data remediation project is not in the Sedaru quote.
- The North American water focus means limited relevance and limited implementation support outside that market, particularly for utilities operating under European or Australian regulatory reporting requirements.
- Nothing is published on price and the product is sold within a large corporate portfolio, so a small utility has little basis for judging whether the quoted subscription is competitive.
- It is a water and wastewater product; a municipality wanting one asset system across water, roads, parks and facilities will need a broader public works platform alongside it.
Pricing, plan by plan
Google Lens
Free- FreeFree
- Unlimited scans
- No subscription tier exists
Sedaru
On request- Sedaru$undefined/year
- Subscription sized on utility scale and module selection
- Esri ArcGIS licence required and purchased separately from Esri
- Implementation and GIS data preparation quoted as services
Which should you pick?
Choose Google Lens if
- You need object and plant identification.
- You want to start without paying.
- You work on iOS, Android, Web.
- You also want text translation.
Choose Sedaru if
- You need esri-native asset model.
- You work on Web, iOS, Android, Cloud.
- You also want field crew mobile.
Questions people ask
- Is Google Lens or Sedaru better?
- Neither clearly leads. Google Lens starts at Free and Sedaru at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Lens or Sedaru?
- Google Lens has a free tier; the other does not. Paid plans start at Free for Google Lens and On request for Sedaru.
- Does Google Lens or Sedaru run on more platforms?
- Google Lens runs on iOS, Android, Web. Sedaru runs on Web, iOS, Android, Cloud.
- Can I use Google Lens for free?
- Yes. Google Lens has a free tier, so you can try it without paying. Sedaru starts at On request.
- What is Google Lens best used for?
- Google Lens is most often used for translating a restaurant menu or street sign in real time while travelling, identifying a plant or insect from a photo taken outdoors, finding where to buy an item of clothing or furniture seen in a photo, copying text out of a photographed document or whiteboard instead of retyping it. Of those, translating a restaurant menu or street sign in real time while travelling and identifying a plant or insect from a photo taken outdoors are not what Sedaru is typically brought in for.
- What can Google Lens do that Sedaru cannot?
- Google Lens covers Object and plant identification, Text translation, Text copy and search, Shopping match. Sedaru covers Esri-native asset model, Field crew mobile, Hydraulic model integration, SCADA alarm context.
Answered from the vendors’ own pages
Google Lens: Is Google Lens a separate app I need to download?
On Android it is usually built into the camera and Google app; on iOS it lives inside the Google app or Google Photos rather than as a standalone download.
Sedaru: Do I need Esri ArcGIS to use Sedaru?
Yes. Sedaru is built on the ArcGIS geodatabase and the Esri licence is a separate purchase from Esri, not part of the Sedaru subscription.
Google Lens: Does Google Lens cost anything?
No, it is free with no subscription tier.
Sedaru: Who owns Sedaru?
Aquatic Informatics, which is part of Veralto, the water quality group spun out of Danaher in 2023.
Google Lens: Are shopping results in Lens neutral?
No, product identification links to Google Shopping listings, which include paid placements alongside organic matches.
Sedaru: Does Sedaru replace a CMMS?
For water network assets, largely yes. For plant equipment and facilities maintenance many utilities still run a separate CMMS.
Sedaru: Is pricing published?
No. Subscriptions are sized on the utility and quoted, with implementation and data preparation charged as services.
Related pages
More on Google Lens
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