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Marketing · head to head

Google Analytics vs Podomatic

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Podomatic logo

Podomatic

Podcasting

Simple podcast creation and hosting

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Podomatic free plan caps storage at 500MB and bandwidth at 15GB per month, which Podomatic equates to roughly 300 listens
  • They diverge on capability: Google Analytics covers Real-time analytics, Podomatic covers Podcast hosting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Podomatic actually diverge.

Attributes where Google Analytics and Podomatic differ
AttributeGoogle AnalyticsPodomatic
CategoryMarketingPodcasting
Founded19982005

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Podomatic

  • Podcast hosting
  • Distribution
  • Built-in recording
  • Audio editing
  • Podcast website
  • RSS feed
  • Podcast platforms
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Podomatic
  • Event tracking and user behaviour analysisnot Podomatic
  • Traffic source and conversion trackingnot Podomatic

Podomatic

  • Hosting and publishing a podcast with a ready made listener pagenot Google Analytics
  • Starting a podcast on a free tier before paying for bandwidthnot Google Analytics
  • Serving audio downloads to a growing audience on metered bandwidth plansnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Podomatic

  • Free plan caps storage at 500MB and bandwidth at 15GB per month, which Podomatic equates to roughly 300 listens
  • Pro Plus at $9.99 per month caps storage at 3GB and bandwidth at 200GB per month
  • Pro Platinum at $24.99 per month still caps bandwidth at 500GB per month
  • Unlimited storage and bandwidth require the $49.99 per month Broadcaster plan
  • Billing is metered on listener bandwidth, so a popular episode consumes the monthly allowance regardless of how few files are stored

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Podomatic

Free
  • FreeFree
    • Podcast hosting
    • Basic distribution
    • Audio player

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Podomatic if

  • You need podcast hosting.
  • You want to start without paying.
  • You also want distribution.
Podomatic review

Questions people ask

Is Google Analytics or Podomatic better?
Neither clearly leads. Google Analytics starts at Free and Podomatic at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Podomatic?
Google Analytics starts at Free and Podomatic at Free.
Does Google Analytics or Podomatic run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Podomatic is typically brought in for.
What can Google Analytics do that Podomatic cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Podomatic covers Podcast hosting, Distribution, Built-in recording, Audio editing.

Answered from the vendors’ own pages

Podomatic: What does Podomatic's free plan include?

The free plan includes 500 MB storage (up to 6 hours of recording), first 20 episodes, and 15 GB bandwidth per month. Source: https://www.podomatic.com

Source
Podomatic: How much do Podomatic's PRO plans cost?

Podomatic mentions PRO plans starting at $9.99 but does not publish specific pricing tiers or features for paid plans on their main website. Source: https://www.podomatic.com

Source
Podomatic: Can I use Podomatic free forever?

Yes, Podomatic emphasizes free podcast hosting forever, though paid premium options exist for expanded capacity at undisclosed rates. Source: https://www.podomatic.com

Source
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