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Agriculture · head to head

GAMAYA vs SMARTBOW

GAMAYA logo

GAMAYA

Agriculture

Sugarcane and vineyard agronomic intelligence from satellite imagery and crop models

From
On request
Rated
-
Full reviewWebsite
SMARTBOW logo

SMARTBOW

Agriculture

Ear tag cow monitoring with real-time indoor location, from Zoetis

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GAMAYA the product is now effectively sugarcane specific, so growers of anything other than cane or grapes will find little of the original broad crop coverage left.; SMARTBOW real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • They diverge on capability: GAMAYA covers CanaSight, SMARTBOW covers Real-time location.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GAMAYA and SMARTBOW actually diverge.

Attributes where GAMAYA and SMARTBOW differ
AttributeGAMAYASMARTBOW
PlatformsWebWindows, Web, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GAMAYA

  • CanaSight
  • CanaTrace
  • AquaView
  • Satellite crop monitoring
  • Yield forecasting
  • Vineyard analytics
  • Mill-scale reporting

Only in SMARTBOW

  • Real-time location
  • Heat detection
  • Rumination monitoring
  • Health alerts
  • On-farm server
  • Individual baselines
  • Herd software integration

What people use each for

The jobs each tool is most often brought in to do.

GAMAYA

  • A Brazilian sugarcane mill maximising certified CBIOs per hectare under RenovaBionot SMARTBOW
  • A large cane estate forecasting sugar content to sequence harvest blocks correctlynot SMARTBOW
  • An irrigated cane operation in southern Africa targeting water where the crop is actually stressednot SMARTBOW
  • A wine group monitoring vineyard blocks across multiple estates from one interfacenot SMARTBOW

SMARTBOW

  • A 1,500 cow freestall barn where finding a flagged animal by eye takes twenty minutesnot GAMAYA
  • A dairy replacing visual heat detection with per-animal oestrus alerts to tighten calving intervalsnot GAMAYA
  • A herd manager wanting rumination-based early warning of displaced abomasum or metritisnot GAMAYA
  • A vet practice using behavioural data to audit transition cow management across client herdsnot GAMAYA

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GAMAYA

  • The product is now effectively sugarcane specific, so growers of anything other than cane or grapes will find little of the original broad crop coverage left.
  • The 2024 merger with Terraview means the company, product line and roadmap differ substantially from the Gamaya that raised money as a hyperspectral imaging startup, and older references describe a business that no longer exists.
  • Much of the commercial value is tied to Brazil's RenovaBio scheme, so a change in CBIO prices or programme rules would cut the return calculation directly and is entirely outside the vendor's control.
  • No pricing is published at any tier, and with an enterprise sales motion aimed at mills, a single grower has little chance of a fast or cheap engagement.
  • As a small European company selling into Brazil, India and southern Africa, local support depth and language coverage are stretched, and implementation depends on partners rather than the vendor.

SMARTBOW

  • Real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • It is an indoor system; a grazing or partly grazed herd loses the location capability that is the main reason to choose it over cheaper monitoring.
  • Ear tags are consumable and go missing with the tag, so the running cost includes replacements at a rate that depends on how rough your handling facilities are.
  • Zoetis ownership means a pharmaceutical company holds continuous behavioural data on every animal alongside your treatment records, and the integration roadmap favours other Zoetis products.
  • Nothing is published on price, and sales run through veterinary and dealer channels, so comparing it against DeLaval, Nedap or CowManager requires several quotes and there is no reference list price.

Pricing, plan by plan

GAMAYA

On request
  • GAMAYA$undefined/year
    • Quoted by hectares under management
    • Product selection between CanaSight, CanaTrace and AquaView
    • Enterprise agreements with mills and large estates

SMARTBOW

On request
  • SMARTBOW$undefined/year
    • Ear tags priced per animal
    • Barn receiver infrastructure and on-farm server quoted per building
    • Installation and commissioning quoted separately

Which should you pick?

Choose GAMAYA if

  • You need canasight.
  • You also want canatrace.
GAMAYA review

Choose SMARTBOW if

  • You need real-time location.
  • You work on Windows, Web, iOS, Android.
  • You also want heat detection.
SMARTBOW review

Questions people ask

Is GAMAYA or SMARTBOW better?
Neither clearly leads. GAMAYA starts at On request and SMARTBOW at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GAMAYA or SMARTBOW?
GAMAYA starts at On request and SMARTBOW at On request.
Does GAMAYA or SMARTBOW run on more platforms?
GAMAYA runs on Web. SMARTBOW runs on Windows, Web, iOS, Android.
What is GAMAYA best used for?
GAMAYA is most often used for a brazilian sugarcane mill maximising certified cbios per hectare under renovabio, a large cane estate forecasting sugar content to sequence harvest blocks correctly, an irrigated cane operation in southern africa targeting water where the crop is actually stressed, a wine group monitoring vineyard blocks across multiple estates from one interface. Of those, a brazilian sugarcane mill maximising certified cbios per hectare under renovabio and a large cane estate forecasting sugar content to sequence harvest blocks correctly are not what SMARTBOW is typically brought in for.
What can GAMAYA do that SMARTBOW cannot?
GAMAYA covers CanaSight, CanaTrace, AquaView, Satellite crop monitoring. SMARTBOW covers Real-time location, Heat detection, Rumination monitoring, Health alerts.

Answered from the vendors’ own pages

GAMAYA: Is Gamaya still in business?

Yes. Gamaya merged with Terraview in July 2024 and the combined company trades as GAMAYA from Winterthur, Switzerland.

SMARTBOW: What does SMARTBOW do that other activity monitors do not?

Real-time indoor location. It tells you where the flagged cow physically is, not just that she is behaving abnormally.

GAMAYA: What crops does it cover?

Sugarcane primarily, with grapes from the Terraview side. The broad multi-crop hyperspectral ambition of the earlier company is gone.

SMARTBOW: Does it work on grazing herds?

Poorly. Location depends on barn-mounted receivers, so animals out at pasture fall outside the system's coverage.

GAMAYA: What is CanaTrace for?

Streamlining RenovaBio certification in Brazil, where increased certified CBIOs per hectare have a directly monetisable value.

SMARTBOW: Who owns it?

Zoetis, which also owns Valley Agricultural Software and DairyComp. The technology came from Smartbow GmbH in Austria.

GAMAYA: What does it cost?

Nothing is published. It is quoted by hectares under management and sold mainly to mills and large estates.

SMARTBOW: Is it cloud based?

Analysis runs on an on-farm server rather than in the cloud, which keeps it working during an internet outage but makes the server your responsibility.

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