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AB Tasty vs Kaspersky Total Security

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Kaspersky Total Security logo

Kaspersky Total Security

Software

Complete protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Kaspersky Total Security has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: AB Tasty covers A/B testing, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which AB Tasty and Kaspersky Total Security actually diverge.

Attributes where AB Tasty and Kaspersky Total Security differ
AttributeAB TastyKaspersky Total Security
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWindows, macOS, iOS, Android
Founded20111997

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Kaspersky Total Security
  • Feature flagging and progressive rolloutsnot Kaspersky Total Security
  • Personalising content for identified and anonymous visitorsnot Kaspersky Total Security
  • Search, recommendations and merchandising for ecommercenot Kaspersky Total Security
  • Conversion optimisation experiments across channelsnot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot AB Tasty
  • Internet Securitynot AB Tasty
  • Parental Controlnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Kaspersky Total Security review

Questions people ask

Is AB Tasty or Kaspersky Total Security better?
Neither clearly leads. AB Tasty starts at €500/month and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Kaspersky Total Security?
Kaspersky Total Security has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Kaspersky Total Security.
Does AB Tasty or Kaspersky Total Security run on more platforms?
AB Tasty runs on Web. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Kaspersky Total Security for free?
Yes. Kaspersky Total Security has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Kaspersky Total Security is typically brought in for.
What can AB Tasty do that Kaspersky Total Security cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source
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