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Adverity vs Kaspersky Total Security

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Kaspersky Total Security logo

Kaspersky Total Security

Software

Complete protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Kaspersky Total Security has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: Adverity covers Data aggregation, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which Adverity and Kaspersky Total Security actually diverge.

Attributes where Adverity and Kaspersky Total Security differ
AttributeAdverityKaspersky Total Security
Starting price$999/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Api, MobileWindows, macOS, iOS, Android
Founded20141997

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Kaspersky Total Security
  • Transforming and harmonising campaign data across sourcesnot Kaspersky Total Security
  • Monitoring data quality before it reaches reportingnot Kaspersky Total Security
  • Feeding a BI tool or warehouse with marketing datanot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot Adverity
  • Internet Securitynot Adverity
  • Parental Controlnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Kaspersky Total Security review

Questions people ask

Is Adverity or Kaspersky Total Security better?
Neither clearly leads. Adverity starts at $999/month and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Kaspersky Total Security?
Kaspersky Total Security has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for Kaspersky Total Security.
Does Adverity or Kaspersky Total Security run on more platforms?
Adverity runs on Web, Api, Mobile. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Kaspersky Total Security for free?
Yes. Kaspersky Total Security has a free tier, so you can try it without paying. Adverity starts at $999/month.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Kaspersky Total Security is typically brought in for.
What can Adverity do that Kaspersky Total Security cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection.

Answered from the vendors’ own pages

Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source
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