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Marketing & Analytics · head to head

Convert vs Kaspersky Total Security

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Kaspersky Total Security logo

Kaspersky Total Security

Security & Cybersecurity

Complete protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Kaspersky Total Security has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: Convert covers A/B testing, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which Convert and Kaspersky Total Security actually diverge.

Attributes where Convert and Kaspersky Total Security differ
AttributeConvertKaspersky Total Security
Starting price$1000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWindows, macOS, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20121997

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Kaspersky Total Security
  • Server-side experimentation and feature flaggingnot Kaspersky Total Security
  • Personalising site content to visitor segmentsnot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot Convert
  • Internet Securitynot Convert
  • Parental Controlnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Kaspersky Total Security review

Questions people ask

Is Convert or Kaspersky Total Security better?
Neither clearly leads. Convert starts at $1000/month and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Kaspersky Total Security?
Kaspersky Total Security has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Kaspersky Total Security.
Does Convert or Kaspersky Total Security run on more platforms?
Convert runs on Web. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Kaspersky Total Security for free?
Yes. Kaspersky Total Security has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Kaspersky Total Security is typically brought in for.
What can Convert do that Kaspersky Total Security cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source
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