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Software · head to head

Improvado vs Kaspersky Total Security

I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Kaspersky Total Security logo

Kaspersky Total Security

Software

Complete protection for your digital life

From
Free
Rated
-

The short version

  • Only Kaspersky Total Security has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: Improvado covers 500+ data source connectors, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which Improvado and Kaspersky Total Security actually diverge.

Attributes where Improvado and Kaspersky Total Security differ
AttributeImprovadoKaspersky Total Security
Starting price$1000/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWindows, macOS, iOS, Android
Founded20151997

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Kaspersky Total Security
  • Feeding blended campaign data into BI tools and dashboardsnot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot Improvado
  • Internet Securitynot Improvado
  • Parental Controlnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.

Questions people ask

Is Improvado or Kaspersky Total Security better?
Neither clearly leads. Improvado starts at $1000/month and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Kaspersky Total Security?
Kaspersky Total Security has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Kaspersky Total Security.
Does Improvado or Kaspersky Total Security run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Kaspersky Total Security for free?
Yes. Kaspersky Total Security has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Kaspersky Total Security is typically brought in for.
What can Improvado do that Kaspersky Total Security cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection.

Answered from the vendors’ own pages

Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source

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