Maritime · head to head
FourKites vs Uber Freight

Uber Freight
Logistics
Managed transportation and brokerage built on the Transplace business Uber bought for about 2.25 billion dollars
- From
- On request
- Rated
- -
The short version
- Each has a real cost: FourKites no pricing plans or costs published. FourKites operates an Outcome-as-a-Service model and does not publish standard seat-based pricing; Uber Freight managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
- They diverge on capability: FourKites covers Real-time tracking, Uber Freight covers Managed transportation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which FourKites and Uber Freight actually diverge.
| Attribute | FourKites | Uber Freight |
|---|---|---|
| Starting price | $2000/month | On request |
| Pricing model | subscription | quote |
| Category | Maritime | Logistics |
| Founded | 2014 | Unknown |
Identical on both: free tier (No), platforms (Web, Ios, Android, Api), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FourKites
- Real-time tracking
- Predictive ETAs
- Exception alerts
- Yard management
- TMS platforms
- ERP systems
- WMS
- Web support
Only in Uber Freight
- Managed transportation
- Network TMS
- Instant spot pricing
- Powerloop trailer pool
- Carrier app
- Shipper analytics
What people use each for
The jobs each tool is most often brought in to do.
FourKites
- Automating carrier status inquiries in customer service chat and emailnot Uber Freight
- Creating shipments automatically from supplier documents and linking to POsnot Uber Freight
- Scheduling dock appointments and rescheduling based on shipment ETAsnot Uber Freight
- Resolving shipment inquiry questions automatically without escalationnot Uber Freight
- Collecting missing proof-of-delivery documents across multiple channelsnot Uber Freight
Uber Freight
- A large shipper that wants to outsource the transportation department rather than licence a TMS and staff itnot FourKites
- A shipper needing spot truckload capacity priced instantly without running a bidnot FourKites
- A manufacturer trying to cut detention cost at plants by moving to drop and hook trailer poolsnot FourKites
- A shipper consolidating a fragmented regional carrier base under one operating team and one set of reportsnot FourKites
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FourKites
- No pricing plans or costs published. FourKites operates an Outcome-as-a-Service model and does not publish standard seat-based pricing
- Pricing requires direct contact with sales and personalized consultation
Uber Freight
- Managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
- The business is an assembly of Uber brokerage and Transplace managed services, and shippers report that the technology a managed customer uses is not the same product a spot customer sees, which complicates any evaluation based on demonstrations.
- Uber Freight has cut staff during freight downturns, and a managed customer feels that directly because service quality depends on the size and tenure of the assigned operating team.
- Instant pricing is a Uber Freight capacity commitment rather than a market index, so a shipper using it as a benchmark is measuring one provider appetite rather than the spot market.
- Depth outside North American truckload is uneven, and shippers with substantial ocean, air or European road freight generally keep separate providers and separate systems.
Pricing, plan by plan
FourKites
$2000/month- Professional$5000/month
- Multi-modal tracking
- Predictive ETAs
- Analytics
Uber Freight
On request- Managed Transportation$undefined/year
- Outsourced transportation operations
- Network TMS access
- Dedicated operating team and reporting
- Brokerage$undefined/year
- Spot and contract truckload capacity
- Instant priced quotes
- Tracking and document handling
Which should you pick?
Choose FourKites if
- You need real-time tracking.
- You work on Web, Ios, Android, Api.
- You also want predictive etas.
Choose Uber Freight if
- You need managed transportation.
- You work on Web, iOS, Android, API.
- You also want network tms.
Questions people ask
- Is FourKites or Uber Freight better?
- Neither clearly leads. FourKites starts at $2000/month and Uber Freight at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FourKites or Uber Freight?
- FourKites starts at $2000/month and Uber Freight at On request.
- Does FourKites or Uber Freight run on more platforms?
- FourKites runs on Web, Ios, Android, Api. Uber Freight runs on Web, iOS, Android, API.
- What is FourKites best used for?
- FourKites is most often used for automating carrier status inquiries in customer service chat and email, creating shipments automatically from supplier documents and linking to pos, scheduling dock appointments and rescheduling based on shipment etas, resolving shipment inquiry questions automatically without escalation. Of those, automating carrier status inquiries in customer service chat and email and creating shipments automatically from supplier documents and linking to pos are not what Uber Freight is typically brought in for.
- What can FourKites do that Uber Freight cannot?
- FourKites covers Real-time tracking, Predictive ETAs, Exception alerts, Yard management. Uber Freight covers Managed transportation, Network TMS, Instant spot pricing, Powerloop trailer pool.
Answered from the vendors’ own pages
FourKites: What is FourKites' pricing model?
FourKites operates an Outcome-as-a-Service model rather than traditional seat-based pricing. The company states: 'We do not sell seats. We replace work.'
SourceUber Freight: Is Uber Freight just the app?
No. Managed transportation, which came from the Transplace acquisition, is the larger part of the business for enterprise shippers.
FourKites: How do I get FourKites pricing?
FourKites does not publish pricing on their website. Customers must contact their sales team through 'Talk to an Outcome Advisor' calls-to-action or contact forms to discuss implementation and pricing.
SourceUber Freight: What did Uber pay for Transplace?
The 2022 deal was valued at approximately 2.25 billion dollars in cash and stock.
Uber Freight: Is Uber Freight profitable and stable?
It is a division of Uber Technologies and took a 550 million dollar outside investment in 2023 led by Greenbriar Equity Group, which had sold Transplace to it the year before.
Uber Freight: Can I licence the TMS on its own?
The platform is sold as part of a managed or brokerage relationship rather than as standalone licensed software.
Related pages
More on Uber Freight
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