Communication & Collaboration · head to head
Flock vs mParticle

Flock
Communication & Collaboration
Organized team communication platform
- From
- Free
- Rated
- -

mParticle
Automation & Integration
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Only Flock has a free tier, so it costs nothing to try first.
- Each has a real cost: Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Flock covers Team chat, mParticle covers Data collection.
Where they differ
Only the attributes on which Flock and mParticle actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Flock
- Team chat
- Channels
- Threads
- File sharing
- Polls
- Integrations
- Mobile apps
- Slack
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Real-time sync
- Privacy management
- Analytics
- 100+ integrations
Both cover
- GDPR
- SOC2
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Flock
- Team messaging with channels, direct messages and file sharingnot mParticle
- Running polls, to-dos and reminders inside a chat workspacenot mParticle
- Video conferencing and screen sharing for small teamsnot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Flock
- Building a customer data platform across web, mobile and server sourcesnot Flock
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Flock
- The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
- Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
- Starter allows a single team admin and a single approved domain
- Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
- Group video calls are capped at 20 participants even on Enterprise
- Single Sign-On and Active Directory sync are Enterprise only
- Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
- Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Flock
Free- FreeFree
- Unlimited chats
- Channels
- File sharing
- Pro$5/month
- Everything in Free
- Advanced search
- API access
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Flock if
- You need team chat.
- You want to start without paying.
- You work on Web, Windows, Macos, Ios, Android.
- You also want channels.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Flock or mParticle better?
- Neither clearly leads. Flock starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Flock or mParticle?
- Flock has a free tier; the other does not. Paid plans start at Free for Flock and $500/month for mParticle.
- Does Flock or mParticle run on more platforms?
- Flock runs on Web, Windows, Macos, Ios, Android. mParticle runs on Web, Mobile.
- Can I use Flock for free?
- Yes. Flock has a free tier, so you can try it without paying. mParticle starts at $500/month.
- What is Flock best used for?
- Flock is most often used for team messaging with channels, direct messages and file sharing, running polls, to-dos and reminders inside a chat workspace, video conferencing and screen sharing for small teams. Of those, team messaging with channels, direct messages and file sharing and running polls, to-dos and reminders inside a chat workspace are not what mParticle is typically brought in for.
- What can Flock do that mParticle cannot?
- Flock covers Team chat, Channels, Threads, File sharing. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle GDPR, SOC2, Cloud deployment, Web support.
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