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Software · head to head

Flock vs Groove

Flock logo

Flock

Software

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite
Groove logo

Groove

Software

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • They diverge on capability: Flock covers Team chat, Groove covers Shared inbox.

Where they differ

Only the attributes on which Flock and Groove actually diverge.

Attributes where Flock and Groove differ
AttributeFlockGroove
Starting priceFree$12/month
Free tierYesNo
PlatformsWeb, Windows, Macos, Ios, AndroidWeb, Ios, Android
Founded20142011

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • GitHub

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Salesforce
  • Trello

Both cover

  • Slack
  • Zapier
  • Jira
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Flock

  • Team messaging with channels, direct messages and file sharingnot Groove
  • Running polls, to-dos and reminders inside a chat workspacenot Groove
  • Video conferencing and screen sharing for small teamsnot Groove

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Flock
  • Handling email, chat and messaging support in one queuenot Flock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pricing, plan by plan

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Which should you pick?

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Questions people ask

Is Flock or Groove better?
Neither clearly leads. Flock starts at Free and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flock or Groove?
Flock has a free tier; the other does not. Paid plans start at Free for Flock and $12/month for Groove.
Does Flock or Groove run on more platforms?
Flock runs on Web, Windows, Macos, Ios, Android. Groove runs on Web, Ios, Android.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Flock best used for?
Flock is most often used for team messaging with channels, direct messages and file sharing, running polls, to-dos and reminders inside a chat workspace, video conferencing and screen sharing for small teams. Of those, team messaging with channels, direct messages and file sharing and running polls, to-dos and reminders inside a chat workspace are not what Groove is typically brought in for.
What can Flock do that Groove cannot?
Flock covers Team chat, Channels, Threads, File sharing. Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Both handle Slack, Zapier, Jira, GDPR.
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Related pages

More on Flock

More on Groove

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