Softwr

Communication & Collaboration · head to head

Flock vs Kustomer

Flock logo

Flock

Communication & Collaboration

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Flock covers Team chat, Kustomer covers Unified customer view.

Where they differ

Only the attributes on which Flock and Kustomer actually diverge.

Attributes where Flock and Kustomer differ
AttributeFlockKustomer
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Windows, Macos, Ios, AndroidWeb, Cloud
CategoryCommunication & CollaborationCustomer Support
Founded20142015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Slack

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Both cover

  • GDPR
  • SOC2
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Flock

  • Team messaging with channels, direct messages and file sharingnot Kustomer
  • Running polls, to-dos and reminders inside a chat workspacenot Kustomer
  • Video conferencing and screen sharing for small teamsnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Flock
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Flock
  • Enterprises seeking customer 360 views and advanced workflow automationnot Flock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Flock or Kustomer better?
Neither clearly leads. Flock starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flock or Kustomer?
Flock has a free tier; the other does not. Paid plans start at Free for Flock and On request for Kustomer.
Does Flock or Kustomer run on more platforms?
Flock runs on Web, Windows, Macos, Ios, Android. Kustomer runs on Web, Cloud.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Flock best used for?
Flock is most often used for team messaging with channels, direct messages and file sharing, running polls, to-dos and reminders inside a chat workspace, video conferencing and screen sharing for small teams. Of those, team messaging with channels, direct messages and file sharing and running polls, to-dos and reminders inside a chat workspace are not what Kustomer is typically brought in for.
What can Flock do that Kustomer cannot?
Flock covers Team chat, Channels, Threads, File sharing. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle GDPR, SOC2, Web support, Ios support.
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