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Developer Tools · head to head

Fig vs v0 by Vercel

F

Fig

Developer Tools

IDE-style autocomplete for your existing terminal

From
Free
Free plan
Yes
Full reviewWebsite
v0 by Vercel logo

v0 by Vercel

Web Development

Generate UI with AI

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Fig shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete; v0 by Vercel free plan is capped at 7 messages per day and 5 USD of included monthly credits, and Plus tier costs 30 USD per user per month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fig and v0 by Vercel actually diverge.

Attributes where Fig and v0 by Vercel differ
AttributeFigv0 by Vercel
CategoryDeveloper ToolsWeb Development
Founded20202015

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fig

Nothing recorded that v0 by Vercel does not also cover.

Only in v0 by Vercel

  • AI UI generation
  • React component creation
  • shadcn/ui integration
  • Tailwind CSS styling
  • Copy-paste ready code
  • Real-time preview
  • Component variations
  • Design system adherence

What people use each for

The jobs each tool is most often brought in to do.

Fig

No use cases recorded yet. See the Fig review.

v0 by Vercel

  • UI prototypingnot Fig
  • Component generationnot Fig
  • Design to codenot Fig
  • Rapid frontend developmentnot Fig
  • Design system creationnot Fig

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fig

  • Shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete
  • The standalone desktop app is no longer available or supported
  • The completion specs remain open source on GitHub, but the product that consumed them is gone

v0 by Vercel

  • Free plan is capped at 7 messages per day and 5 USD of included monthly credits, and Plus tier costs 30 USD per user per month

Pricing, plan by plan

Fig

Free

No published plan breakdown. See the Fig review.

v0 by Vercel

Free
  • FreeFree
    • 200 generations per month
    • Basic AI models
    • shadcn/ui components
  • Pro$20/month
    • 5,000 generations per month
    • Advanced AI models
    • Priority processing

Which should you pick?

Choose Fig if

  • You want to start without paying.
Fig review

Choose v0 by Vercel if

  • You need ai ui generation.
  • You want to start without paying.
  • You also want react component creation.
v0 by Vercel review

Questions people ask

Is Fig or v0 by Vercel better?
Neither clearly leads. Fig starts at Free and v0 by Vercel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fig or v0 by Vercel?
Fig starts at Free and v0 by Vercel at Free.
Does Fig or v0 by Vercel run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Fig for free?
Both have a free tier, so you can try either at no cost before committing.
What can Fig do that v0 by Vercel cannot?
v0 by Vercel covers AI UI generation, React component creation, shadcn/ui integration, Tailwind CSS styling.

Answered from the vendors’ own pages

v0 by Vercel: What is the cost of the v0 Free plan?

The Free plan costs nothing and includes $5 of monthly credits, but has a 7 message per day limit.

Source
v0 by Vercel: How much does the v0 Plus plan cost?

The Plus plan costs $30 per user per month and includes $30 of monthly credits per user.

Source
v0 by Vercel: What is the cost of the v0 Business plan?

The Business plan costs $100 per user per month.

Source
v0 by Vercel: Does v0 offer pricing based on token usage?

Yes, v0 offers model-based pricing where users can purchase tokens consumed by four AI models: v0 Mini, v0 Pro, v0 Max, and v0 Max Fast. Each model charges separately for input, output, and cached tokens at different rates.

Source
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