Softwr

Marketing & Analytics · head to head

Adobe Analytics vs McAfee Total Protection

Adobe Analytics logo

Adobe Analytics

Marketing & Analytics

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
McAfee Total Protection logo

McAfee Total Protection

Security & Cybersecurity

Award-winning antivirus trusted by millions

From
$29.99/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; McAfee Total Protection significant renewal price increase after first year (from $29.99 to $84.99/year)
  • They diverge on capability: Adobe Analytics covers Real-time reporting, McAfee Total Protection covers Real-time antivirus.

Where they differ

Only the attributes on which Adobe Analytics and McAfee Total Protection actually diverge.

Attributes where Adobe Analytics and McAfee Total Protection differ
AttributeAdobe AnalyticsMcAfee Total Protection
Starting price$5000/month$29.99/year
Pricing modelquoteUnknown
PlatformsWeb, Mobile, ApiWindows, macOS, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded19821987

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in McAfee Total Protection

  • Real-time antivirus
  • Firewall
  • Safe browsing
  • Password manager
  • Secure VPN
  • Identity monitoring
  • Protection Score
  • Parental controls

Both cover

  • Cloud deployment
  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot McAfee Total Protection
  • Marketing optimizationnot McAfee Total Protection
  • Customer insightsnot McAfee Total Protection

McAfee Total Protection

  • Antivirusnot Adobe Analytics
  • Internet Securitynot Adobe Analytics
  • Identity Protectionnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

McAfee Total Protection

  • Significant renewal price increase after first year (from $29.99 to $84.99/year)
  • Customer support responsiveness issues reported as reason for switching
  • Renewal billing can be aggressive with auto-renewal defaults

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

McAfee Total Protection

$29.99/year
  • Basic$29.99/year
    • Antivirus
    • Firewall
    • 1 device
  • Plus$39.99/year
    • Antivirus
    • Firewall
    • 5 devices
  • Premium$49.99/year
    • Antivirus
    • Firewall
    • VPN
  • Advanced$74.99/year
    • Antivirus
    • Firewall
    • VPN

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose McAfee Total Protection if

  • You need real-time antivirus.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
McAfee Total Protection review

Questions people ask

Is Adobe Analytics or McAfee Total Protection better?
Neither clearly leads. Adobe Analytics starts at $5000/month and McAfee Total Protection at $29.99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or McAfee Total Protection?
Adobe Analytics starts at $5000/month and McAfee Total Protection at $29.99/year.
Does Adobe Analytics or McAfee Total Protection run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. McAfee Total Protection runs on Windows, macOS, iOS, Android.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what McAfee Total Protection is typically brought in for.
What can Adobe Analytics do that McAfee Total Protection cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. McAfee Total Protection covers Real-time antivirus, Firewall, Safe browsing, Password manager. Both handle Cloud deployment, Web support, Mobile support.

Answered from the vendors’ own pages

McAfee Total Protection: How much does McAfee Total Protection cost?

McAfee Total Protection introductory pricing ranges from $29.99/year (Basic) to $74.99/year (Advanced), but renewal costs jump to $84.99/year after the first year.

Source
McAfee Total Protection: What is the trial period for McAfee Total Protection?

McAfee offers a 60-day money-back guarantee, allowing you to try the service risk-free for two months.

Source
McAfee Total Protection: How many devices can I protect with one McAfee Total Protection subscription?

Device coverage varies by plan: Basic covers 1 device, while other plans protect 5 to unlimited devices depending on the tier selected.

Source
McAfee Total Protection: Does McAfee Total Protection include VPN?

VPN is included in higher-tier McAfee plans if you opt for auto-renewal.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Adobe Analytics

More on McAfee Total Protection

Keep looking

Other head to heads