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Security & Cybersecurity · head to head

McAfee Total Protection vs VWO

McAfee Total Protection logo

McAfee Total Protection

Security & Cybersecurity

Award-winning antivirus trusted by millions

From
$29.99/year
Rated
-
Full reviewWebsite
VWO logo

VWO

Security & Cybersecurity

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: McAfee Total Protection significant renewal price increase after first year (from $29.99 to $84.99/year); VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: McAfee Total Protection covers Real-time antivirus, VWO covers A/B testing.

Where they differ

Only the attributes on which McAfee Total Protection and VWO actually diverge.

Attributes where McAfee Total Protection and VWO differ
AttributeMcAfee Total ProtectionVWO
Starting price$29.99/yearFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWindows, macOS, iOS, AndroidWeb, iOS, Android, Server-side
CategorySecurity & CybersecurityUnknown
Founded19872007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in McAfee Total Protection

  • Real-time antivirus
  • Firewall
  • Safe browsing
  • Password manager
  • Secure VPN
  • Identity monitoring
  • Protection Score
  • Parental controls

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

McAfee Total Protection

  • Antivirusnot VWO
  • Internet Securitynot VWO
  • Identity Protectionnot VWO

VWO

  • A/B testing and multivariate testingnot McAfee Total Protection
  • Conversion rate optimisationnot McAfee Total Protection
  • Behavioural analytics and session recordingsnot McAfee Total Protection
  • Feature experimentation and progressive rolloutsnot McAfee Total Protection

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

McAfee Total Protection

  • Significant renewal price increase after first year (from $29.99 to $84.99/year)
  • Customer support responsiveness issues reported as reason for switching
  • Renewal billing can be aggressive with auto-renewal defaults

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

McAfee Total Protection

$29.99/year
  • Basic$29.99/year
    • Antivirus
    • Firewall
    • 1 device
  • Plus$39.99/year
    • Antivirus
    • Firewall
    • 5 devices
  • Premium$49.99/year
    • Antivirus
    • Firewall
    • VPN
  • Advanced$74.99/year
    • Antivirus
    • Firewall
    • VPN

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose McAfee Total Protection if

  • You need real-time antivirus.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
McAfee Total Protection review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is McAfee Total Protection or VWO better?
Neither clearly leads. McAfee Total Protection starts at $29.99/year and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, McAfee Total Protection or VWO?
VWO has a free tier; the other does not. Paid plans start at $29.99/year for McAfee Total Protection and Free for VWO.
Does McAfee Total Protection or VWO run on more platforms?
McAfee Total Protection runs on Windows, macOS, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. McAfee Total Protection starts at $29.99/year.
What is McAfee Total Protection best used for?
McAfee Total Protection is most often used for antivirus, internet security, identity protection. Of those, antivirus and internet security are not what VWO is typically brought in for.
What can McAfee Total Protection do that VWO cannot?
McAfee Total Protection covers Real-time antivirus, Firewall, Safe browsing, Password manager. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

McAfee Total Protection: How much does McAfee Total Protection cost?

McAfee Total Protection introductory pricing ranges from $29.99/year (Basic) to $74.99/year (Advanced), but renewal costs jump to $84.99/year after the first year.

Source
McAfee Total Protection: What is the trial period for McAfee Total Protection?

McAfee offers a 60-day money-back guarantee, allowing you to try the service risk-free for two months.

Source
McAfee Total Protection: How many devices can I protect with one McAfee Total Protection subscription?

Device coverage varies by plan: Basic covers 1 device, while other plans protect 5 to unlimited devices depending on the tier selected.

Source
McAfee Total Protection: Does McAfee Total Protection include VPN?

VPN is included in higher-tier McAfee plans if you opt for auto-renewal.

Source
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