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AB Tasty vs McAfee Total Protection

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
McAfee Total Protection logo

McAfee Total Protection

Software

Award-winning antivirus trusted by millions

From
$29.99/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; McAfee Total Protection significant renewal price increase after first year (from $29.99 to $84.99/year)
  • They diverge on capability: AB Tasty covers A/B testing, McAfee Total Protection covers Real-time antivirus.

Where they differ

Only the attributes on which AB Tasty and McAfee Total Protection actually diverge.

Attributes where AB Tasty and McAfee Total Protection differ
AttributeAB TastyMcAfee Total Protection
Starting price€500/month$29.99/year
Pricing modelquoteUnknown
PlatformsWebWindows, macOS, iOS, Android
Founded20111987

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in McAfee Total Protection

  • Real-time antivirus
  • Firewall
  • Safe browsing
  • Password manager
  • Secure VPN
  • Identity monitoring
  • Protection Score
  • Parental controls

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot McAfee Total Protection
  • Feature flagging and progressive rolloutsnot McAfee Total Protection
  • Personalising content for identified and anonymous visitorsnot McAfee Total Protection
  • Search, recommendations and merchandising for ecommercenot McAfee Total Protection
  • Conversion optimisation experiments across channelsnot McAfee Total Protection

McAfee Total Protection

  • Antivirusnot AB Tasty
  • Internet Securitynot AB Tasty
  • Identity Protectionnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

McAfee Total Protection

  • Significant renewal price increase after first year (from $29.99 to $84.99/year)
  • Customer support responsiveness issues reported as reason for switching
  • Renewal billing can be aggressive with auto-renewal defaults

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

McAfee Total Protection

$29.99/year
  • Basic$29.99/year
    • Antivirus
    • Firewall
    • 1 device
  • Plus$39.99/year
    • Antivirus
    • Firewall
    • 5 devices
  • Premium$49.99/year
    • Antivirus
    • Firewall
    • VPN
  • Advanced$74.99/year
    • Antivirus
    • Firewall
    • VPN

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose McAfee Total Protection if

  • You need real-time antivirus.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
McAfee Total Protection review

Questions people ask

Is AB Tasty or McAfee Total Protection better?
Neither clearly leads. AB Tasty starts at €500/month and McAfee Total Protection at $29.99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or McAfee Total Protection?
AB Tasty starts at €500/month and McAfee Total Protection at $29.99/year.
Does AB Tasty or McAfee Total Protection run on more platforms?
AB Tasty runs on Web. McAfee Total Protection runs on Windows, macOS, iOS, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what McAfee Total Protection is typically brought in for.
What can AB Tasty do that McAfee Total Protection cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. McAfee Total Protection covers Real-time antivirus, Firewall, Safe browsing, Password manager. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

McAfee Total Protection: How much does McAfee Total Protection cost?

McAfee Total Protection introductory pricing ranges from $29.99/year (Basic) to $74.99/year (Advanced), but renewal costs jump to $84.99/year after the first year.

Source
McAfee Total Protection: What is the trial period for McAfee Total Protection?

McAfee offers a 60-day money-back guarantee, allowing you to try the service risk-free for two months.

Source
McAfee Total Protection: How many devices can I protect with one McAfee Total Protection subscription?

Device coverage varies by plan: Basic covers 1 device, while other plans protect 5 to unlimited devices depending on the tier selected.

Source
McAfee Total Protection: Does McAfee Total Protection include VPN?

VPN is included in higher-tier McAfee plans if you opt for auto-renewal.

Source
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